This Fitness Metaverse Trades Sweat For Crypto And Nfts

Did you know that staying healthy can also make you rich? Although it might seem hard to believe, a company called OliveX is building a fitness metaverse, where you can earn cryptocurrencies and other rewards like non-fungible tokens (NFTs) just by exercising. It aims to inspire people to stay fit and maintain a healthy lifestyle.

To start earning crypto, people only need a smartphone with OliveX’s blockchain-based game, Dustland Runner. The adventure game asks users to jog, run, or sprint varying distances in the real world. And in exchange, users will be rewarded with the game’s native currency — DOSE — a payment and utility token.

These virtual rewards can be accumulated and used to level up, unlock in-game items, and participate in special modes and events. Users can also trade their DOSE tokens on crypto exchanges and NFT markets.

The game places users in a post-apocalyptic wasteland. Here, they take on the role of “dust couriers” and are tasked with collecting and then delivering mysterious contraband packages while avoiding bandits and monsters.

Dustland Runner uses the game engine from “Zombie, Run!” which was acquired by OliveX for $9.5 million in March 2021. Launched in 2012, Zombie Run! reportedly averages 300,000 monthly active users, 50,000 of which are paid subscribers.

OliveX also plans to release another blockchain-based game called Dustland Rider. It will follow the same principles as Dustland Runner, except that it is intended for cycling and uses the Sol Cycle game engine. Dust Rider is due out in June this year.

OliveX CEO and Founder Keith Rumjahn called these fitness platforms “Move-To-Earn” games. Speaking to Forbes, Rumjahn described them as a “game changer.” “Our goal is to onboard a billion people,” he said, “and as part of that, I want them to earn their first NFT and crypto token by exercising.

The vision and future of OliveX

Rumjahn believes OliveX is on the right track and is committed to investing in the growing gaming, exercise and blockchain sectors. To achieve its goals, the company wants to create a fully open and interoperable metaverse by collaborating with strategic partners like Animoca Brands, according to its website.

Animoca Brands is the company behind Sandbox, which is currently the third largest metaverse by market capitalization. OliveX is already building a virtual space in the Sandbox metaverse. This will enhance the interoperability of tokens and NFTs earned on Dustland Runner.

Through this tie-up, OliveX is also looking to partner with several fitness brands such as Playinnovation, Gym Aesthetics, and Trib3 and aims to help them integrate into the Sandbox metaverse.

The company raised $5.7 million from investors in 2021 to build Dustland Runner. Since then, it has received high praise from critics and managed to double its market capitalization in a short time while cutting its losses. At the time of writing, the DOSE token was trading at $0.1445, up 1.14% in the past 24 hours, with a market cap of $7.5 million.

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This Fitness Metaverse Trades Sweat For Crypto And Nfts


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