Accenture | Technology trends: how to prepare your business for the metaverse?

For many people, the metaverse is a nebulous concept with no rules. New technologies and the experiences it makes possible, by combining physical and virtual, promise to revolutionize the way businesses operate. Martine Lapointe, General Manager of the Quebec office at Accenture, explains how brands can prepare today for this next digital era.

Posted at 8:30 a.m.

The metaverse as a continuum of the physical world

The pandemic has accelerated innovation within many companies. It has revolutionized the ways of working and collaborating, of buying and selling goods and of communicating.

At the same time, some brands have taken their first steps into the metaverse without realizing it. Faced with low interest in road tests at the start of the pandemic, an American automaker used augmented reality videos to promote its new electric sport utility vehicle (SUV). In Quebec, a show was presented simultaneously to local spectators in person and to a global audience via virtual reality.

For others, the adoption was deliberate. Big brands are already looking to protect their intellectual property in the metaverse. A US bank prepares to serve customers in a virtual lounge. Accenture employees and leaders regularly meet and engage in immersive learning in their own virtual office within the metaverse, dubbed the Nth Floor.

4 trends to watch

Accenture Technology trends how to prepare your business for

1. Webme

The metaverse heralds the next evolution of the Internet. New technologies like blockchain, extended reality, artificial intelligence, and the Internet of Things will require different strategies than those designed for today’s Internet, where the lack of platform interoperability data portability limits the possibilities.

Brands must evaluate the range of emerging experiences to offer consumers new products and new business models.

Martine Lapointe, General Manager of the Quebec office, Accenture

For example, the use of blockchain technology makes possible the creation and transfer of non-fungible tokens (NFTs). non-fungible tokens) which contain data on virtual goods and on the transactions to which they are subject, so as to certify their uniqueness. A major fashion brand is already offering virtual handbags that are so popular that they sell for more than their physical counterparts.

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2. The Programmable World

Technology is omnipresent in our lives. We can expect that the metaverse is also anchored in the physical world.

By 2030, human life will span multiple worlds, combining physical and digital realities.

Martine Lapointe, General Manager of the Quebec office, Accenture

Seoul has become the first city to offer services in the metaverse to its flesh-and-blood citizens.

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3. The unreal

Humans and machines have complementary abilities to fuel innovation and growth, especially when combined.

Software bots have become so persuasive that when interacting online, we can wonder whether we are interacting with a person or a machine.

Martine Lapointe, General Manager of the Accenture Quebec office

In Switzerland, a recruiting firm has developed a robot interviewer to eliminate unconscious biases… and conduct seven times more interviews than a human interviewer can.

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4. Calculate the impossible

The limits of computing are pushed back. Quantum computers and supercomputers are able to solve problems that were previously too expensive or demanding to be effective.

As big challenges become mundane business operations, they can then focus on other activities.

Martine Lapointe, General Manager of the Quebec office, Accenture

At a North American utility company, billing is analyzed using machine learning (machine learning in English) to speed up the verification of invoices before they are sent. This makes it possible to identify erroneous invoices more quickly and at a lower cost. Quantum computers are the next evolution to solve even more complex problems, and faster.

Prepare for it… so as not to be eclipsed

A study by Accenture reported that digital leaders who increased their technology investments during the pandemic performed twice as well as laggards. Today, this multiple is more like five.

The gap continues to widen, hence the importance of thinking now about how to integrate elements of the metaverse continuum into the activities of each company.

Martine Lapointe, General Manager of the Quebec office, Accenture

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Accenture | Technology trends: how to prepare your business for the metaverse?


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