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Atari has launched Sunnyvale, a great new experience in The Sandbox metaverse. The virtual space is an ode to the golden age of video games and the cradle of Atari.
The Sandbox, owned by Animoca Brands, recently unveiled its final Alpha 3 season with 90 new metaverse experiences. Atari is one of the biggest owners of Land, or virtual real estate, in The Sandbox. And now it’s showing it’s willing to spend resources developing that Land, Atari X director Tyler Drewitz said in an interview with GamesBeat.
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New York-based Atari turned 50 this year and remains one of the most iconic consumer brands and game makers. The Atari Sunnyvale Experience is based on nine classic Atari games and includes a full game based on Crystal Castles.
“We think people are going to enjoy the experience and it was worth taking the time to do it,” Drewitz said. “We’re going to find out what they like. It’s a great entry point into Web3.
In Atari Sunnyvale, players will be able to explore and interact with each other and with non-player characters (NPCs) based on Atari characters.
Players can also participate in a number of quests and games, such as hide-and-seek, with winners receiving rewards. The Crystal Castles experience is a game where players navigate a maze-like castle, collect gems, and battle enemies. Crystal Castles is just the first of many games to come.
The Sandbox is an immersive virtual world where players can create virtual worlds and games and participate in experiences created by others. The voxel gaming platform allows creators to create, play, share, collect and trade, all in a decentralized environment where they have secure ownership and copyright over their creations because all Game items have a unique, immutable blockchain ID. Atari Sunnyvale launches as part of the Alpha Season 3 Sandbox.
“We are extremely excited to share Atari Sunnyvale with The Sandbox community, and we know it will attract more Atari fans to the growing platform,” Drewitz said. “I’m especially looking forward to people experiencing the deep and wonderful environments based on our games that have been created by our development partner, Metatworld Entertainment.”
Atari has sold some of its land in The Sandbox, but even after that it remains one of The Sandbox’s largest landowners, and it will continue to work with partners to develop more experiences to engage the gaming community. players over the next few years.
“The Sandbox team’s vision, and the creativity and energy they bring to the project, make them an ideal partner for Atari,” Atari CEO Wade Rosen said in a statement. “We will continue to experiment and find new ways to bring programming into the open world, and we look forward to bringing more experiences to players.”
Atari X is an initiative that consolidates Atari’s blockchain interests into a unified operation fully controlled by Atari. It was created four years ago under former CEO Fred Chesnais, who left the company about 14 months ago. Drewitz joined in March (after 2.5 years on the board) and he’s taken it in a new direction.
Through a combination of Web3 development partnerships, the Atari X initiative is building a robust blockchain ecosystem that connects games, utilities and the community, and will ensure blockchain remains an important part of business and strategy. term of Atari.
“The reason we created this, which is one of the first things I created when I came on board, is that Atari was a forerunner when we entered into licensing agreements and partnerships, starting with this one in 2019,” Drewitz said. . “We made licensing deals with Zed Run with Atari skins, and Atari was a forerunner in blockchain. But what we didn’t have was a community or anything.
He added, “As you probably know, there’s a lot of division between games and on-chain games and there’s not that much common ground with a crossover for the fans. So with these partnerships, we were creating, but we didn’t really have a place to interact with the cool projects and the cool technologies that were being used. We just gave them the Atari name and moved on.
But now the company is jumping into these Web3 projects and creating a more engaging experience. The Atari Sunnyvale Experience is a large space where you can run around as a Lego-like blocky character.
“If Web2 is direct-to-consumer, Web3 is direct-to-community,” Drewitz said. “We can create this ecosystem of Atari X. We have Twitter, a Discord, and last week since we started our own project, we are over 50,000 on Twitter compared to 3,000 just a week ago . So it all starts now and moves pretty quickly.
Drewitz said more blockchain projects are coming to help grow the Atari X ecosystem.
“Quality gaming was lacking in early blockchain games,” he said. “I’m very interested in people building great games, especially with Unreal 5 now coming to the blockchain space. Atari Sunnyvale has our favorite IPs like Pong, Centipede, Asteroids, Missile Command, Black Widow, and Crystal Castles.
In the missile command area, you can see a large missile looming above your head. And you can take an elevator to the Missile Command Center. Atari will be giving away season passes for The Sandbox Alpha Season 3. The team wants to build the Land in The Sandbox and do more cool things at a measured pace. Over time, they believe the metaverse will draw more users into a decentralized community of creators. They create mini-games and more.
“We will engage the community and hold building and asset competitions, where winners can see their creations placed on our land,” Drewitz said. “The Crystal Castles experience is like playing on the Atari 2600.”
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