Bouygues Telecom partners with Xbox

(AOF) – Bouygues Telecom is joining forces with Xbox with the launch of “Bbox Gaming” allowing its customers to subscribe to a Bbox ULTYM Gaming or Bbox MUST Gaming offer. According to Bouygues, this offer makes it possible to benefit from the “best of WiFi” thanks to the new WiFi 6E or WiFi 6 modems from Bouygues Telecom and a new generation Xbox console, which offers families and video game enthusiasts “an exceptional experience of game combining speed and performance”.


Key points

– Industrial holding created in 1952 with global positions, historically in construction, diversified in television and telecoms;

– Three business segments (€37.6 billion) on different economic cycles: construction and roads with world leaders Bouygues Construction and Colas (76% of revenue), telephony with Bouygues Télécom (18 %) and the media with TF1, 43.7% owned (6%);

– Strong presence in France (59% of activity), in the rest of Europe for 18%, in the Americas for 12% and in Asia for 8%;

– Business model aimed at strengthening the place of world player in construction, energy and transport infrastructure, maintaining leadership in the media in France and supporting the development of digital uses in telecoms, through the through control of the value chain, offers with high added value and a targeted international presence;

– Capital held at 22.4% by the founding family (29.5% of the voting rights) and by the employees (20.3% and 27.4%), Martin Bouygues being chairman of the board of directors of 14 members and Olivier Roussat Managing Director;

– Very healthy balance sheet with net debt of €3.7 billion at the end of September 2022 but rated A and with a debt ratio of 27%.


– 4-point strategy: strengthen resilient businesses (Telecom and Energy & Services), develop Colas internationally, continue the transformation of TF1 and Bouygues Immobilier, accelerate digital transformation;

– Innovation strategy:

– based on the deployment of 4 technologies: artificial intelligence for decision support and interactions between stakeholders, the Internet of Things coupled with big data, virtual and augmented reality for the design or insertion of advertisements in content and the blockchain for securing transactions,

– organized in an open international ecosystem: research partnerships, funds dedicated to start-ups, presence in platforms (Futura Mobility, Impact AI, etc.);

– Environmental strategy aimed at achieving 3 objectives: carbon neutrality in 2050, response to the needs of the value chain and transformation of climate constraints into business opportunities:

– differentiated according to business: low-carbon concrete, better intensity of use, biodiversity for construction, pre-emption, recycling and upgrading of equipment for telecoms and reduction of the carbon impact of digital activities for television,

– envelope of €2 billion of investments 2022-2024 in the reduction of the carbon footprint,

– validation by the SBTI of all non-telecom activities;

– Implementation of the Ambition 2026 plan for Bouygues Telecom, intended to become France’s 2nd mobile phone thanks to the merger with the EIT and BTBD networks, with the objective of €7 billion in turnover, an operating margin of 35% and self-financing free of €600m;

– Construction visibility with an order book of €35.1 billion.


– Disparities in operating margins and high share of France in revenues;

– After the regulatory authorities blocked the merger with M6, questions about TF1’s ability to maintain market share against Netflix or Amazon’s Prime Video;

– Integration of Equans which should place the group in multi-technical services for digital and energy transitions.

Find out more about the BTP / Construction sector

Double punishment for the sector

The French Building Federation (FFB) recently warned of the collapse of the new housing market. Over the first eight months of 2022, sales of the new home market in the diffuse sector collapsed by 26.8% over one year. As for sales of new homes in the grouped sector, sales to individuals fell by 17.3% over one year in the first half, while sales to institutions fell by 23%. The trend is the same for the sale of collective housing, down 9.8%.

These bad trends are accompanied by a decline in public investment, while repayments of PGE begin. Due to a lack of visibility, local authorities prefer to suspend certain projects. They also have to face a drop in their resources and a significant increase in the cost of energy and works. However, the most significant investments are generally made during the third and fourth years of the local authorities’ mandate, that is to say in 2023 and 2024. This therefore represents a significant shortfall for the sector.

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Bouygues Telecom partners with Xbox

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