Coffee chain Starbucks integrates NFTs into its loyalty program

Coffeehouse chain Starbucks’ Odyssey initiative will offer its members in the US the opportunity to earn or purchase unique digital items, NFTs, which will unlock access to new experiences within the loyalty program , Starbucks Rewards. In the United States, this loyalty program has nearly 25 million members at the end of 2021.

A next-generation loyalty program

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Brady Brewer, Starbucks

With this approach, Starbucks wants to facilitate access to Web3 experiences and, in doing so, introduce a next-generation loyalty program model. “ Starbucks Odyssey is one of the ways we’re reimagining the way we meet our customers wherever they are – in a Starbucks store, on the go, or online. introduces Brady Brewer, executive vice president and chief marketing officer of Starbucks. ” We are creating an accessible digital community using Web3 technology where Starbucks Rewards members and our employees can connect through unique experiences and come together over the love of coffee he continues.

Starbucks Odyssey is an experience based on Web3 technology

Starbucks integrates NFT into its loyalty program. This should enable engagement with loyalty program members and employees in new ways. Starbucks Odyssey is an experience based on Web3 technology. It will offer the ability to earn and purchase collectible digital assets that will unlock access to new benefits and immersive experiences.
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Starbucks Rewards loyalty program approaches 25 million members in the United States

From September 12, you can join the waiting list for the chance to be among the first to have access to the Starbucks Odyssey experience, which will be launched later this year. The Starbucks Odyssey experience will extend coffee’s connection to the digital world, according to Brady Brewer, ” For the first time, we’re connecting members of our Starbucks Rewards loyalty program not just to Starbucks, but to each other he continues. Starbucks Odyssey will unlock digital, physical, and experiential benefits. “ Our vision is to create a place where our digital community can come together over coffee and engage in immersive experiences and celebrate he adds.

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Access to Starbuck Odyssey with loyalty program credentials

Starbucks Odyssey will be an extension of the Starbucks Rewards loyalty program, which members can access using their Starbucks Rewards login credentials. Once logged in, members can engage in “journeys,” a series of activities, such as playing interactive games or completing challenges to learn more about coffee and Starbucks. Members will be rewarded for taking trips with a collectible digital asset, an NFT.

No crypto or cryptocurrency wallets will be needed for Starbucks Odyssey

Loyalty program members can also purchase limited-edition collectible digital assets through an integrated marketplace in the web app experience, Starbucks Odyssey. Limited edition assets will be available to all members and purchasable directly with a credit card. No crypto or cryptocurrency wallets will be needed. This should make the Starbucks Odyssey experience a fun and easy way to access this new technology.

Each collectible digital asset will include a point value based on its rarity, and they can be sold among members, with a secure deed on a blockchain. As assets are collected, members’ points will increase, unlocking access to unique benefits and experiences. These experiences can range from a virtual espresso martini-making class, to access to unique products and artist collaborations, to invitations to exclusive events at Starbucks or even coffee farm trips. Starbucks Hacienda Alsacia in Costa Rica.

Iconic Starbucks artwork

All NFTs will feature iconic Starbucks artwork co-created with Starbucks employees as well as outside artists. Additionally, a portion of the proceeds from the sale of these limited-edition NFTs will be donated to support causes important to Starbucks employees and Starbucks Rewards members.

Invitations will be sent to some waitlist members later this year

Customers can join the waiting list from now on. Invitations will be sent to select waitlist members later this year, who will be among the first to explore the experience. As Starbucks Odyssey evolves, the company will continue to gather feedback from Starbucks members and employees, which will help shape this new experience.

To reduce the carbon footprint of this project, Starbucks will use “proof-of-stake” blockchain technology built by Polygon, which uses less energy than first-generation “proof-of-work” blockchains.

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Coffee chain Starbucks integrates NFTs into its loyalty program
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