Digital objects: a French collective, including Sorare and Ledger, launches the “NFT Factory”

(GETTY IMAGES NORTH AMERICA/MICHAEL CIAGLO)

“We must now federate the entire French ecosystem of digital objects to keep our lead and not be overtaken by the Americans or the Chinese,” said John Karp, president of NFT Factory.

The French ecosystem of digital objects is being structured. This Tuesday, March 22, a group of around fifty French digital players – including the “unicorns” Sorare and Ledger – announced the launch of

a place dedicated to Paris

, the “NFT Factory”. Among the objectives: to make the world of certified digital objects better known to the general public.

Scheduled for September, the inauguration of this 400 m2 place “in the heart of Paris” will notably include a gallery hosting regular exhibitions, an event space for meetings, conferences and training sessions for companies as well as a space of coworking for artists and entrepreneurs, according to the co-founders.

“We have a historic opportunity in France because in the world of NFT

several world leaders are French

“, indicates to AFP John Karp, president of NFT Factory, citing the examples of Sorare (online game for exchanging footballers’ stickers based on NFTs) or Ledger (secure keys for cryptocurrencies) – young shoots already valued at several billion euros.

“If it goes well and if it develops as we think, some of them will become the GAFAM (American tech giants, editor’s note) of the new wave. So we have to

federate now

the whole of this ecosystem to keep this lead (…) and not to be overtaken – this has already happened in other sectors – by the Americans or the Chinese”, he adds.

2% of French people would have chosen to invest in NFTs

NFTs – “non-fungible tokens”, non-fungible tokens in French – are

certificates of authenticity

and tamper-proof properties, based on blockchain technology, the same as that which authenticates cryptocurrency exchange transactions.

Virtually unknown a year ago, they have become essential lots for major auction houses, such as Christie’s, which sold a digital work by the artist Beeple for the record sum of

$69.3 million

in New York in March 2021.

Some 2% of French people would have chosen to invest in NFTs, according to a study carried out by the consulting firm KPMG on behalf of the Association for the Development of Digital Assets (Adan).

According to interviews conducted with 29 of the most important companies in the sector in France, fundraising in the French “crypto” industry cumulates

1.2 billion euros

in total.

NFTs at Vivatech

The Vivatech show, the French high mass of new technologies, will return

from June 15 to 18

at the Porte de Versailles in Paris with around 1,500 exhibitors, not without sacrificing the popularity of NFTs.

“Everyone is talking about ‘Web 3′”, a new generation of internet uses based on the “blockchain”: cryptocurrencies or NFTs, explained in mid-March the general manager of Vivatech, Julie Ranty, presenting the event to an audience of French tech guests at Bercy. “But it is sometimes difficult to identify what the concrete applications will be, when it will emerge, with which partners…

Vivatech will be there for that

“, she added.

The show, organized by Publicis and the group

Le Parisien-Les Echos

,

will sell its own NFTs

, which will be designed by a “digital artist”, indicated Julie Ranty. Some of them, randomly assigned, will be “golden NFTs”, giving lifetime access to the Vivatech trade show, she said.

Vivatech will also welcome Changpeng Zhao, the boss of Binance, the world’s largest cryptocurrency exchange platform, “who will present very concrete innovations around cryptocurrencies and NFTs”, underlined the general manager.

Vivatech is at

its sixth edition

. In 2020, the show was canceled due to Covid-19. The 2021 edition took place in a hybrid format, with a limitation of the physical gauge (5,000 people maximum at the same time) and a significant investment in online content. A total of 140,000 people participated, including 26,000 face-to-face.

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Digital objects: a French collective, including Sorare and Ledger, launches the “NFT Factory”


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