Over the past few years, cryptocurrency has progressed far beyond the techies responsible for its initial success to achieve widespread name recognition. Crypto has found its way into news, music, culture, and other relevant facets of daily life.
Financially, the crypto has been a resounding success when measured by market capitalization, which currently hovers around $1 trillion. If investment allocation is viewed as trust in a product, service, or person, then crypto already has a trillion reasons to be excited about the outlook.
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Yet, while crypto has undeniably reached mainstream consciousness, adoption has not kept pace. The reason? Crypto remains unnecessarily complex. The lack of understanding and layering of the underlying technology ultimately prevents people from using them. As a result, more needs to be done to improve user experience and educate people about this new technology to make crypto more accessible.
Recognizing this reality, industry experts are increasingly focusing on the ability of blockchain gaming to overcome this knowledge gap. Gaming and gamification techniques, by extension, can be a great way to encourage people to experiment with the underlying technology at their own pace. The use of games for learning purposes is not new. It has been around for decades and has always proven to be a great way to impart new skills and knowledge in an interactive way.
“With data indicating that there are over 3 billion gamers worldwide, and with the blockchain gaming industry growing by around 2000% in 2021, blockchain-based gaming has a trajectory of solid growth,” says David Shin, Head of Klaytn Global Group and Klaytn Foundation.
Raising awareness through gamification
Blockchain-based gaming apps could serve as good starting points to drive global mass adoption of crypto and Web3 in general, but the existing lineup of blockchain games hasn’t been able to have much impact.
The reason: Most Play-to-Earn (P2E) games don’t focus enough on user experience. They are more about creating robust incentive models for players. Whereas NFT and in-game currencies add more value for players, these are emerging technologies that most players don’t properly understand.
On top of that, the onboarding experience for most P2E games isn’t as seamless as traditional games. The complexity of setting up and managing wallets and navigating NFT markets and exchanges, among other things, is more than enough to overwhelm gamers who have never used blockchain.
As David Shin points out, “From the perspective of a user completely new to Web3, the learning curve can be steep: from setting up and connecting a wallet to exchanging game assets which were usually locked in Web2 gaming ecosystems. To learn more about web3, it is essential to focus on creating fun and intuitive use cases for blockchain.
The concept of true ownership via NFTs and incentivization via in-game cryptocurrencies is a game-changer, but it cannot accelerate mass adoption if the barriers to entry are too high. Blockchain game developers should first focus on optimizing the user experience and then move on to integrating deep token economies and reward models.
There are many promising concepts out there in the broader crypto landscape, but end users need to learn a ton of things before they can start using them. When users are forced to learn new concepts, the result is slow adoption. In contrast, end users will only learn new concepts and systems if they are clear and if there are appropriate incentives to do so. Blockchain games have already covered the “incentive” aspect; all that remains is to make the learning curve easier and more user-friendly.
In this context, blockchain-based solutions like AGA and jelurida lay the groundwork for a new era of blockchain games where P2E games will put users first. From simplified user experience to engaging and immersive game mechanics, these platforms provide secure, stable, and scalable infrastructures to enable developers and enterprises to create dynamic on-chain gaming environments without barriers to entry.
For example, AAG simplifies the process for beginners with its MetaOne Wallet. Unlike other existing wallets, the MetaOne wallet does not require users to remember their seed phrases. It also addresses the limitations of existing wallets, including poor user experience and limited access to on-chain products and services.
Many existing digital wallets are only designed to support a limited number of blockchain networks, which AAG’s MetaOne Wallet overcomes by running on Web3 and Metaverse platforms. Additionally, to tackle the thorny issue of fraudulent tokens and apps, the wallet also includes an integrated dApp store curated to ensure that no scams proliferate while proactively notifying users of scams. Additionally, AAG has launched a crypto academy to educate newcomers on how crypto works as well as the fundamentals of finance.
Leveraging Jelurida’s infrastructure, BridgeChamp – the premier on-chain bridge gaming platform – supports an infrastructure that allows global players to compete casually and competitively. Unlike other P2E games, BridgeChamp’s in-game rewards and NFTs have added utility through direct use at partner stores, outlets, and retail brands. This initiative allows players to simply play the game and use their rewards under real-world conditions, which means they don’t have to go through the complexities of navigating secondary NFT markets or crypto exchanges.
The platform takes the concept of chain gaming to the next level by enabling real-time video conferencing between players. Moreover, players can also create new tournaments, join existing tournaments created by other players, organize competitions and community events, improve their skills by playing with bots and many other activities. All features work seamlessly without imposing the underlying technology on the user.
It is essential to realize that blockchain technology is constantly evolving and that cryptocurrencies are just one of its many powerful applications. Current blockchain-based products are riddled with too much “technical” complexities for end users, so much so that it hurts user experience and widespread adoption. As emerging projects continue to remove technical barriers and the unnecessary learning curve, cryptocurrencies will be able to achieve the desired level of mainstream adoption and acceptance.
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