KPMG in the United States and KPMG in Canada launch a collaboration center in the metaverse

“The metaverse offers business opportunities. It’s a way to attract new talent and connect people all over the world through a new collaboration experiencesaid Laura Newinsky, Vice President and Chief Operating Officer at KPMG in the United States. The unique experience offered by our collaboration center will allow us to harness the creativity and passion of our employees and customers to accelerate innovation. »

“Launching a collaboration space in the metaverse is the natural evolution of our journey as an innovation-focused firm,” said Elio LuongoCEO and Senior Partner at KPMG in Canada. The world has changed dramatically in recent years. Our employees and customers want to explore new ways of working. This center offers them a new immersive space to exchange ideas. »

KPMG in the United States and KPMG in Canada progress towards Web 3.0

The launch follows recent announcements from the two firms on cryptocurrency and Web 3.0:

  • KPMG in the US has integrated non-fungible tokens and cryptocurrency into its orientation training for new professionals.
  • Both firms have also recently begun to take advantage of Chain Fusion®a proprietary tool that helps provide auditing services to crypto, financial services, and fintech companies.

As part of their upcoming strategic innovation roadmap, the firms will continue to explore opportunities in the world of cryptocurrency and Web 3.0, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, recruit qualified personnel to lend their expertise, and navigate the evolving convergence of the physical and digital worlds, among others.

Accelerating innovation for a “physioconnected” world

“The Metaverse and Web 3.0 represent the next generation of the Internet and will transform the way businesses and consumers interact, transact, socialize and work,” said Cliff Justice, a partner in KPMG’s Innovation and Enterprise Solutions group in the United States. Business leaders are looking to quickly move through the exploratory phases and deploy solutions to train employees, engage customers and expand their brand in this new market. »

“The metaverse allows us to experience the ‘physioconnected’ world, where the physical and digital worlds collide,” said Armughan Ahmad, President and Managing Partner of KPMG’s Digital Solutions Group in Canada. The metaverse represents a $13 trillion business opportunity that could have up to five billion users by 2030. Our first immersive metaverse experience will enable our people, customers and communities to exceed the traditional two-dimensional virtual environment and to offer new levels of social connection, mobility and collaboration. See it as a ‘world without borders’ that has the potential to improve our lives by providing new opportunities to work, learn and play. »

A dedicated team to guide customers through the metaverse ecosystem

KPMG in the United States and KPMG in Canada have formed dedicated teams with extensive experience in technology and innovation to offer strategic and technical support across the entire metaverse ecosystem, including its design. These teams use non-fungible tokens (JNF), crypto-assets, community engagement, as well as expanded Web 3.0 integration.

KPMG leaders in the United States include Cliff Justice, partner in the Innovation and Enterprise Solutions group; Anu Puvvada, Managing Director, Innovation; and Kevin Bolen, Head, Advisory Services, Strategy and Investments. Among KPMG’s leaders in Canadawe have Armughan Ahmad, President and Managing Partner of the Digital Solutions Group; Katie Bolla, Co-Leader, Metavers Group and Partner, Customer Experience and Innovation; and Kareem SadekCo-Leader, Metavers Group and Co-Leader, Crypto-Asset and Blockchain Services.

Find out more about metaverse consulting services from KPMG to Canada.

A word about KPMG in the United States

KPMG srl/LLP. (US) is the US firm of KPMG’s global organization of independent professional services firms that provides audit, tax and advisory services. KPMG’s global organization operates in 144 countries and territories and employs more than 236,000 professionals. Each KPMG firm is a separate and independent legal entity affiliated with KPMG International, an English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

KPMG is recognized as a great place to work in. Our staff share a sense of ownership in the work we do and are deeply committed to community service, inclusion and diversity, and eradicating illiteracy among children. To learn more, click here:

A word about KPMG at Canada

KPMG srl/LLP., an audit, tax and consulting firm ( and Canadian limited liability company is Canadian-owned and operated. For more than 150 years, our professionals have provided Canadians with a range of consulting, accounting, auditing and tax services that inspire trust, foster change and drive innovation. Guided by fundamental values – Integrity, Excellence, Courage, Together, For the better -, KPMG has more than 10,000 professionals and employees in more than 40 offices around the world. Canada, which serves both private and public sector clients. KPMG does regularly one of the best employers in the Canada and is recognized as one of the best workplaces in the country.

The Firm is incorporated under the laws of theOntario and a member of the KPMG global organization of independent firms affiliated with KPMG International Limited, an English company limited by guarantee. Each member firm is a separate and independent legal entity, and describes itself as such. For more information, see

Some or all of the services described herein may not be available to audit clients of KPMG and their affiliates.



For further information: For further information, please contact: Melanie Batley, KPMG in the US, 201-419-0677, [email protected]; Roula Meditskos, KPMG in Canada, 416-549-7982, [email protected]

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KPMG in the United States and KPMG in Canada launch a collaboration center in the metaverse

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