Valéry Lontchi: “No code will boost French entrepreneurial dynamism”

Valery Lontchi

By Valéry Lontchi, former lawyer and entrepreneur

Highlighted by the health crisis, the digital backwardness of many VSEs and liberal professions has had very negative consequences on their activities. In 2020, nearly 63% of French companies did not have a website, so many had to completely interrupt their activity during the first confinement.

Even today the digital divide between large and small companies remains. The obstacles often mentioned by the latter are the lack of time, money, or knowledge. With nearly a million companies created last year, to facilitate their digital transition, new practices are emerging, such as “no code”. Overview of this new practice by Valéry Lontchi, founder of Sitalacarte.

A few decades ago, the creation of software or a web page was reserved for a small elite. Now, the digital boom has broken down these barriers, gradually reducing the complexity of the digital sector. For several years, “no code” has contributed to generalizing access to digital tools, based on the premise that technology should stimulate creation and not hinder it.

This innovation makes it possible, through dedicated platforms, to dispense with writing lines of code to design a website or an application. This approach will completely revolutionize access to digital, by giving everyone the opportunity to design digital content without any technical knowledge, in a few hours and at low cost.

The COVID-19 pandemic and the accelerated digitization it has spurred have brought to light all the opportunities that no code could offer, including significant cost and time savings. We are then witnessing a real democratization of access to digital, through the creation of intuitive interfaces with easy-to-use customization options, often thanks to a system allowing you to drag and drop blocks or change colors, of texts or photos just in one click.

In all this, the no code is a formidable effective way to energize small structures and more strongly encourage the French to engage in entrepreneurship. With nearly 996,000 companies created in 2021France is a territory where business creation is booming.

This dynamism is increased tenfold by a sharp increase in the digitalization rate of these companies. In effect, 66% of VSEs/SMEs now have a website compared to only 37% in 2020. The advent of easily accessible digital solutions has accelerated the digital transition of small structures, previously hampered by the lack of time and financial means, the absence of technical knowledge but above all by their insufficient evangelization in the face of all the opportunities offered by digital.

To these various problems, no code has come to provide simple, quick and inexpensive solutions to boost the visibility and productivity of entrepreneurs.

How can no code help VSEs and the self-employed to more easily meet the challenges of the entrepreneurial adventure?

First, this movement frees small structures from the need to hire a developer. The latter, freelance, agency or employee, develops web interfaces adapted to the needs of the structure, and represents a substantial budget. This does not mean that the profession of developer is set to disappear. On the contrary, the democratization of no code will allow them to focus on more technical tasks or areas that no code does not cover.

Its fundamental contribution, especially for startups, is the possibility of checking or finding their “ product market fit“, that is to say, to test their ideas or their solutions on their market. This is the best way for them to develop their project empirically and iteratively, based on real market feedback and not on the idea they have of it.

Indeed, let’s keep in mind that the failure rate of startups is 95%, in particular because of the lack of need for a product in a given market or the poor execution of a good idea. With no code, an entrepreneur can more quickly test the adequacy between his product and his market, then adapt it to demand or pivot without having incurred too many costs.

Jean-Rémi Gratadour, Executive Director of the Innovation & Entrepreneurship Center at HEC Paris, summarizes the objective of no code as follows: increase the chances of success while reducing the cost of risk taking. The accelerated passage from concept to product makes companies more dynamic and more competitive. The time that used to be spent on hiring a developer and operationally implementing the enterprise platform is drastically reduced. The company can thus focus on its main growth objectives and devote the budget for the development of lines of code to other expenses.

30% of French people are part of the entrepreneurial chain, ie approximately 15 million people with an ever-stronger desire to undertake. This is what results from the latest survey on entrepreneurship carried out by Ifop.

In this context, no code appears to be the new spearhead of entrepreneurial dynamism!

Valery Lontchi

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Valéry Lontchi: “No code will boost French entrepreneurial dynamism”

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