Warner Bros. Discovery takes on Peter Jackson The Lord of the Rings: The Fellowship of the Ring and the launch of limited-edition NFT versions of the incredible fantasy epic. NFTs are becoming very popular and this is the first time a major studio has released a movie as an NFT,

WB is partnering with blockchain company Eluvio and they will launch The Lord of the Rings: The Fellowship of the Ring (Extended version) Web3 Movie Experience, which will be available in two different editions which will be released on Friday, October 21 on web3.wb.com. On this platform, fans will be able to buy, sell and trade movie NFTs.

This is just the first of the upcoming NTFs that will be available in the “WB Movieverse”. This is a brand new market that WB is looking to tap into and Jessica SchelleGM and EVP, Warner Bros. Home Entertainment said future releases are yet to be determined.

WB and Eluvio are making 999 copies of the Epic Edition, priced at $100 each, and 10,000 of the Mystery Edition for $30. “Both allow buyers to watch the extended version of the film (which runs 3 hours and 48 minutes) in 4K UHD, as well as access to over eight hours of special features; hundreds of images; and hidden AR collectibles. The Epic Edition includes navigation menus for three filming locations – The Shire, Rivendell, Mines of Moria – as well as location-specific key art. The Mystery Edition includes one of them, assigned at random. The Epic Edition also includes additional image galleries not included in the Mystery Edition.

Schell said: “Above all, we are always looking for ways to delight and surprise our moviegoers and collectors, and that’s especially true for The Lord of the Rings. This allows fans to experience the film in a whole new way.

Schell went on to say that the 2001 fantasy film is an “evergreen” film with a passionate fan base. While the extended edition of The Fellowship of the Ring has been available in previous WB Home Entertainment releases and features eight hours of bonus content. It’s also available to watch on HBO Max. In NFTs, “everything is rolled into one experience, along with new AR collectibles (e.g., a magic wand) hidden in the various locations.

So why would anyone want to buy one of the NFTs? michelle munsonCEO and co-founder of Eluvio explains, The Lord of the Rings: The Fellowship of the Ring (Extended version) Web3 Movie Experience is “a living cinematic experience, rather than just a copy of the movie. Warner Bros. can customize the content for each NFT – to make it a more playful experience over time.

Talking about why WB decided on how many NFTs to hit for this release, Schell explained, “It’s that balance between wanting it to be available to fans and also wanting to have some level of rarity and of exclusivity.”

If you wish to participate, users must create an Eluvio media wallet which acts as a digital vault and allows consumers to stream and purchase content. The Fellowship of the Ring NFTs can be purchased through credit cards or cryptocurrency wallets.

Eluvio’s content blockchain enables native Web3 media experiences, and the company says it provides a “significantly more carbon-efficient alternative” to other digital asset management and NFT minting platforms. With the the Lord of the Rings version, the main digital assets of the experiment as well as the derived NFTs are all on the blockchain, not just the token (NFT) itself. This means that smart contracts and content experiences can be dynamically updated over time.

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