Blockchain.com signs sponsorship deal with Dallas Cowboys NFL team.

The cryptocurrency trading platform Blockchain.com announced a partnership with Cowboys of Dallas, marking the first nationwide agreement in professional sports for the exchange of digital assets.

Blockchain.com becomes the sponsor of Cowboys from Dallas.

On Thursday, April 14, the crypto company Blockchain.com announced a partnership with the NFL team, the Cowboys from Dallas. Blockchain.com will be the exclusive partner of the digital assets of Cowboyswith a sponsorship deal that includes branding, publicity and event opportunities. The partnership is also the first for the American football team.

While this isn’t the first time an NFL team has gotten involved in cryptocurrency, it comes at a time when league organizers are beginning to loosen restrictions on cryptocurrency partners.

Jerry Jones, the founder and CEO of Cowboys of Dallas, said: “We are proud to be the first NFL team to sign an official cryptocurrency partnership, and to foray into this space with Blockchain.com Proud of innovative companies. “They brought Wall Street to the streets by making digital assets available to everyone around the world – a touchdown for our millions of global fans.

As a reminder, Socios.comwhich has signed several agreements with European soccer clubs, has also entered American soccer, most recently announcing a big deal involving 13 NFL teamsbut the Cowboys of Dallas were simply not part of the deal.

Also to be discovered: Iran bans crypto payments and prepares to launch its digital currency “Crypto Rial”.

Drive cryptocurrency adoption and education

The CEO of Blockchain.comPeter Smith, said the partnership is a key step to advancing the adoption and understanding of cryptocurrency. He emphasized building relationships with teams popular sports will help further digital asset education in Texas and beyond.

Smith said: “We have chosen to partner with Cowboys because they represent the most trusted brand in professional sports, compete with a championship mentality, and believe in long-term partnership. I grew up in a country where football is deeply rooted in the culture and I am very privileged to be associated with some of the most valuable sports franchises in the world and the Jones family who have dedicated their lives to building franchises first rate in the field 33 years. »

Last September, the NFL banned teams from selling non-fungible tokens (NFT) and other cryptocurrencies, including fan tokens. However, the NFL released new guidelines on blockchain partnerships, last month. Clubs can now work with cryptocurrency exchanges, wallet providers and platforms NFT.

Also read: North Dakota is investing $6 billion to attract mining organizations to the state.

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Blockchain.com signs sponsorship deal with Dallas Cowboys NFL team.


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