The “digital native” Astronomia Metaverso NFT Venus by Jacob & Co – Luxe Infinity

The Astronomia Metaverso NFT Venus by Jacob & Co is the very first “native digital” NFT timepiece that will compete for the Grand Prix d’Horlogerie de Genève 2022 in the Jewelery category. Jacob & Co signs, in an unequaled creative need, a watch which is above all a protected digital good, requiring a unique digital technique.

Which came first? Astronomia Metaverso NFT Digital Venus? Or the real and very real Astronomia Metaverso NFT Venus? Like two complex faces of an identical reality, the watch created by Jacob&Co was executed simultaneously in two realities, with the same objective… to design a horological and graphic interpretation of the planet Venus in the form of a timepiece. Extension of the Astronomia series, whose primary concept is to represent a miniature version of the solar system, the Astronomia Metaverso NFT Venus pursues this metaphorical vision in all forms of execution.

Digital and physical goods are unique and cannot be copied. This avant-garde concept, rooted in binary and real worlds, was acclaimed by the members of the GPHG Academy who voted for this unique timepiece as a finalist for the Oscars of watchmaking.

A jewelry creation

The Astronomia Metaverso NFT Venus is a new version of the Astronomia series designed by Jacob & Co. Wide openings on the middle and added lugs adorn the 44 mm polished white gold case. Beneath its massive domed sapphire crystal is housed a vertical movement with three arms… a flying tourbillon, a rotating precious stone with 288 facets depicting a planet, and an hours and minutes dial, carved from a red spinel disc.

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A unique element of the Astronomia Metaverso NFT series is wrapped around these three arms. The dome is a 3D latticework with gemstones used as a canvas to carry the personality of each piece. In the Astronomia Metaverso NFT Venus case, the openworked yellow gold dome is set with white and yellow diamonds and pink sapphires.

An undeniable digital side

The digital aspect of Astronomia Metaverso NFT Venus fills a void: ” We are reaching out directly to a rich NFT, digital and crypto community with this projectsaid Benjamin Arabov, CEO of Jacob & Co. We have a unique connection in this huge community, we speak the same language, have the same references and live in the same universe “.

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The design of digital assets may be considered trivial, but it must be as precise and demanding as the physical design. Shashi Menon, CEO of unxd.com, an online platform dedicated to bridging the gap between luxury and digital, and an integral part of the project, said: The creation of Astronomia Metaverso NFT Venus required unique digital technology. Our digital designers and Jacob Arabo have spent hundreds of hours working together. The qualitative rendering of gemstones, especially diamonds, is really difficult to achieve digitally “.

A whole experience

Specifically, customers wishing to purchase Astronomia Metaverso NFT Venus should do so at www.unxd.com. They will receive an NFT, a secure certificate on the blockchain that proves ownership of the Astronomia Metaverso NFT Venus digital version.

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This NFT unlocks a range of exclusive experiences designed by Jacob&Co. and only the owner of the NFT can access it. These include invitations to a series of brand-specific events, as well as invitations to meet Jacob Arabo and Ben Arabov in person. The NFT allows its owner to obtain the physical version of the Astronomia Metaverso NFT Venus directly from a Jacob&Co store.

A natural extension

In a watch industry that treats watches primarily as physical commodities, NFTs are all the rage, but still a perk apart. Instead, some brands offer a plethora of digital watches, but mostly in the form of exploratory creations, whose designs can evolve in the metaverse.

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The dual nature of Astronomia Metaverso NFT Venus is completely new since its two versions share the same importance, the same design and the same status. They demonstrate that Jacob & Co. is naturally involved in an aspect of culture that is still considered revolutionary, even considered by many to be bizarre. The CEO of Jacob & Co., Benjamin Arabov, is an entrepreneur from the world of technology of the generation of millennialsand that’s just everyday life.

At the heart of the offer

In the Jacob & Co collections, the Astronomia Metaverso NFT Venus is not an isolated case, it is part of a complete collection of five physical/digital timepieces, all created as unique timepieces inspired by the five closest planets to the sun. The Astronomia Metaverso NFT solar system consists of three fully digital parts.

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The Astronomia Metaverso NFT collection is the first chapter of the NFT program launched by Jacob & Co. It is not just an isolated success. We designed it to be an integral part of our brand said Benjamin Arabov.

Technical sheet

Astronomia Metaverso NFT Venus

Movement Caliber: Manufactured exclusively by Jacob & Co. Manual winding JCAM42 / Diameter: 34.55 mm / Components: 296 / Material: Titanium / Power reserve: 48 Hours / Frequency: 28,800 vph (4 Hz) / Jewels: 42 / Functions: Hours and minutes • Flying Tourbillon cage rotating in 60 seconds • Pink Jacob-cut precious stone rotating on itself in 60 seconds Box Diameter: 44 mm / Height: 21 mm / Material: 18-carat white gold and sapphire crystal opening on the sides / Caseback: 18-carat white gold / Arcs: Winding and time-setting by two white gold arcs 18 carats on the back of the case / Glass: Domed sapphire with double anti-reflective treatment / Water resistance: 30 meters (3atm) Dial and hands Dome: 18K yellow gold set with brilliant-cut white diamonds (~1.06 ct.), pink sapphires (~0.45 ct.) and Fancy Vivid Yellow diamonds (~0.71 ct.) / Lower dial: Spinel with the symbol of the planet Venus / Hands: Pink gold hands designed by Jacob&Co bracelet and clasp Strap: White alligator / Clasp: 18K white gold pin buckle Guarantee 2 year international Limited edition Unique piece

Andre Tirlet

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The “digital native” Astronomia Metaverso NFT Venus by Jacob & Co – Luxe Infinity


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