UNest Launches First-of-its-Kind Cryptography Solution for Families

LOS ANGELES-(BUSINESS WIRE)–UNest, the leading family investing app that makes it easy for parents to build a better future for their children, today announced the launch of UNest Crypto, becoming the industry’s first all-in-one financial solution to offer to digitally active parents and children. In addition to the company’s existing line of managed wallets, parents can now add crypto to their child’s UNest account.

The company recently surveyed its members to gauge their sentiment on digital currencies, and 60% of respondents said they believe in the long-term potential of crypto. Additionally, more than half indicated that they would like to insert crypto into their child’s portfolio alongside traditional assets such as ETFs.

“We know from talking with our community that millennials and younger generations are bullish on crypto,” said UNest Founder and CEO Ksenia Yudina. “The current system does not provide an easy entry point for parents to purchase digital devices for their children. We’re changing that by providing a simple on-ramp built into our current platform, granting new ways for families to kick-start their children’s financial journey.

UNest Crypto is a simplified way for the crypto-curious community to access the burgeoning asset class within UNest’s existing offering, marking the first global ecosystem for family finances. Through the app, parents can easily manage their current advisor-guided portfolios, invest in green funds, invite friends and family to contribute to their child’s account, earn rewards, and now they have the ability to add crypto to the mix.

This innovative feature allows members to seamlessly choose from a curated selection of 10 popular cryptocurrencies such as Bitcoin, Ethereum, and Solana and they can start with as little as $5 per month. The new offering aims to help families save and invest responsibly, with a focus on the app’s educational resources to empower parents and guardians to make smart financial decisions.

UNEST has already helped over 500,000 parents and children build lasting financial legacies for their families. With the addition of UNest Crypto, parents now have the ability to integrate digital assets as part of a holistic financial plan.

About UNest

UNest is a purpose-enabled fintech company that empowers parents to invest and save for their children’s future. Since its launch in February 2020, UNest has helped thousands of families give their children a financial head start and road map. Opening a UNest investment account for kids requires no paperwork and only takes five minutes to set up through its award-winning app. UNest’s leadership team includes senior team members from MoneyLion, Marqeta, Truebill and Capital Group. The North Hollywood company is backed by leading investors including Anthos, The Artemis Fund, Franklin Templeton, AltaIR Capital, Launchpad Capital, OneWay Ventures, Unlock Venture Partners, Northwestern Mutual Future Ventures, Bitfury and NBA All-Star Baron Davis . UNest Securities LLC is a FINRA registered broker-dealer. To learn more, visit www.unest.co.

All cryptocurrency related offerings are made by UNest Crypto, LLC. This is not an offer to buy or sell securities or to invest in any particular strategy. This offer is not affiliated with UNest Advisors, LLC or UNest Securities, LLC. UNest Crypto accounts are not UTMA/UGMA accounts. These are individual brokerage accounts in your name and are treated as such for tax, reporting and legal purposes.

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UNest Launches First-of-its-Kind Cryptography Solution for Families


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