Meta CEO Mark Zuckerberg, love him or hate him, has sparked a modern gold rush for people and businesses to earn their fortunes in the metaverse.
It seemed, at first, that Zuckerberg would rule VR, as he does on Meta and his other social media platforms. He may not have realized it at the time, perhaps to his dismay, that he launched an armada of entrepreneurs staking their claims into this uncharted new world. This virtual universe is widely diversified, ranging from gaming to the staging of NFTs and offering practical uses for security training.
This new era of Web3 resembles the beginnings of the Internet when some adventurers started creating simple websites. Today’s metaverse is also like when we first broke away from rotary phones to the forerunner of smartphones.
In an extensive interview with Rove co-founder Duy Huynh, he talks about his new virtual reality startup. He didn’t originally plan to create a user-friendly metaverse. Huynh, along with a small group of engineers from around the world, set up a makeshift office in a three-story building in New York to work on a startup. They played around with a number of different projects until they agreed to build something for the workplace. Autonomous started by offering cool, modern furniture and accessories for people before the pandemic, then moved on to products for the remote and hybrid world. One of their innovative products was a capsule that looks like a sleek, modern shed, where people could sit outside their homes to work in private. They quickly reached over $300 million in revenue selling to Google, as well as other high-end businesses and individuals.
The next dramatic step was to build a home for people in the metaverse. Like many people during the virus outbreak, the team has grown bored of nonstop Zoom, Teams and Google Meets calls. While acknowledging the usefulness of video apps, there was an absence of presence and belonging. You can only stare at a screen checking yourself to see if your shirt is dirty, messy hair, poorly lit and embarrassed.
Huynh and his team boldly thought they could build something more unique, special and fun. After moving to Vietnam, the team started developing a virtual reality product for their own internal meetings. They added 3D to make it more immersive. Avatars are added to free a person from the embarrassment of being seen on camera for hours on end. Having the avatar frees you up to bring your true self to the conversation, without worrying about how you look or what’s in your background.
The new metaverse they built was called Wander. The motive is that you can own a spot on a rock that is part of a larger galaxy floating in space. The platform is designed to make it easy for everyone to create and customize their own world.
Rove is an infinitely expanding universe of user-created 3D virtual worlds. These 3D virtual worlds are immersive, offering the feeling of presence.
The mission is to focus on social and interactive experiences. The belief is that virtual worlds are about people, how they can come together, interact with each other in meaningful ways, and create beautiful things.
Rove is an open ecosystem. Members can create whatever they want. You might want to showcase and sell your NFTs, throw parties, attend concerts, hold business meetings, watch movies together, and network with other people. Anyone can create a metaverse for their community, common interest group, common cause, or any other reason for people to come together.
Metaverse economies are powered by crypto assets and experiences. For example, crypto assets can be used to purchase items from stores operated by other users. Rovers can engage in social, play, trade, work, learning and a range of other activities. To democratize the space, each metaverse is collectively governed by its inhabitants and not led by an owner or CEO.
You don’t have to worry about buying expensive headwear and eyewear to enjoy what Rove has to offer. Without the friction of having to pay for Oculus Quest 2 gear, figuring out how it works, and being frustrated, you can just jump in and get involved.
Rove is for anyone who has a vision. The team has big ambitions to become a version of Shopify, where you can set up and build a 3D virtual store, create an art gallery to sell NFTs or other traditional products. You can engage with your customers on a whole new level by providing more memorable shopping experiences. Build brand loyalty and generate buzz, whether you sell NFTs or more traditional products. Interact with your customers in real time. Easily organize intimate and public events.
There is an element of Behance, as you can showcase and discover creative work. Add WordPress – a drag-and-drop feature, no code required – that turns your personal website into a 3D home where people can meet you in person. Creating interactive 3D virtual reality environments is as easy as applying a website template. Each model can be personalized according to the tastes of the creator.
Use cases are open. Members are free to pursue their dreams or you can just hang out with friends or meet and collaborate with colleagues in a new environment.
Every website is someone’s address. Rove lets you visit these homes, stores, galleries, offices and community spaces in 3D and create your own home. Rove belongs to the user. Your assets are your property. Anyone can create their own website and operate it freely without the interference of any centralized body or person. This new universe can bring together workers from all over the world to collaborate in a virtual office. Attend or host networking events and build new relationships.
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