BlockchainCom Will Give Users Free Domain Names

Crypto firm Blockchain.com will allow its users to claim free “.blockchain” domain names supported by Unstoppable Domains, the company announced on Friday. The new option came as a potential challenge for Ethereum Name Service.

Readable crypto addresses

According to the crypto exchange’s official blog post, the recently unveiled feature will allow 82 million registered users to own a .blockchain domain thanks to the partnership with Unstoppable Domains. The latter is an NFT domain name provider and digital identity platform working on domains linked to readable crypto addresses.

These new features can allow users to transact cryptocurrencies via crypto addresses with readable names. In the coming weeks, every Blockchain.com wallet user will be able to claim a free custom domain associated with their wallet. The .blockchain domain is an easy-to-remember cryptographic address that allows users to transfer assets without being involved with a complex chain of mixed characters and numbers.

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“Instead of having to copy-paste long, complex wallet addresses like bc1qw508d6qejxtdg4y5r3zarvary0c5xw7kv8f3t4, you can just type in an easy-to-remember domain like john.blockchain.”

The news came further than the company’s previous announcement, supporting a variety of domain endings including .x, .nft, .wallet, .coin, .bitcoin, .dao, and more. The new feature positioned the crypto company as “the first company to have a branded top-level domain with unstoppable domains.”

The Unstoppable Domains website states that each domain name is an NFT created on Polygon, which means it is unique and fully documented on the blockchain. It’s also worth noting that some popular domain extensions are on sale for $100,000 on the site.

An alternative to ens. eth

Using the popular Ethereum Name Service (ENS), users can also customize domain names for their crypto addresses. In addition to Ethereum addresses, ENS also offers domains for crypto wallets, websites, content, and hashes, with the ability to connect its metadata and online addresses under a single nickname.

Due to the uniqueness of each ENS domain, crypto natives tended to bid on popular names, like the people who fought for DNS names in the early days of the Internet. Additionally, ENS users must pay an annual fee of $5 for names longer than 5 characters on ENS apps.

Blockchain.com’s latest move offers users an alternative to ENS – the industry’s largest domain service with over 1 million active accounts – as the company believes a readable address can introduce more security-related services. cryptography to a wider population.

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BlockchainCom Will Give Users Free Domain Names


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