In recent years, the popularity of NFTs has skyrocketed. Many celebrities, companies and brands have decided to explore the fascinating world of NFTs, thus shattering records. According to the last report “Global Non-Fungible Token (NFT) Market 2022” by research firm Research and Markets, the global NFT market is expected to reach $211.72 billion in 2030, growing at a compound annual growth rate (CAGR) of 33.9% from 2022 to 2030. In this article , we are going to discover which brands have recently succumbed to the charm of NFTs and in what context they use them to connect to their community.
In January, Lamborghini launched a collection of five exclusive NFTs in collaboration with Swiss artist Fabian Oefner. Created under the theme of space, these collectibles feature a Lamborghini Aventador Ultimae rocketing through the air, its lower half decomposing. Each NFT symbolizes a piece of carbon fiber that Lamborghini sent into space. A QR code is written on each piece of carbon fiber and refers to one of the collectibles. These NFTs were sold at auction in February for a total of $659,636.
In July 2021, Coca-Cola released a series of 4 collectibles. Sold as one set, the collection included a vintage cooler and bubble jacket to wear on Decentraland, a sound visualizer that replicates the sound of a drink being poured over ice, and a Coco-Cola friendship card. The series sold at auction on OpenSea for over $575,000. These funds were donated in full to the charity Special Olympics International. Subsequently, the company launched a new collection of four NFTs depicting festive digital snow globes.
Adidas, the sportswear giant, teamed up with Prada in January to create an NFT artwork from 3,000 tiles from artists around the world. The work was sold for 30 ETH on Supperare, with 15% of the proceeds going to the creators. That said, the previous month, Adidas launched its first collection of NFTs featuring both physical and digital items. These can be used in The Sandbox metaverse. For the launch of these collectibles, Adidas had partnered with Bored Ape Yacht Club (BAYC), GMoney and Pixel Vault. He also purchased a Bored Ape avatar named “Indigo Hertz”.
Last May, Samsung launched a platform entirely dedicated to non-fungible tokens. baptized “Samsung NFT”, it allows users to browse, buy and sell NFTs directly from their TVs. In addition, in January 2022, the household appliance leader also deployed the Samsung 837X virtual store in the Decentraland metaverse.
In November 2021, on the 40th anniversary of its popular McRib, McDonald’s created a limited edition of 10 NFTs featuring this sandwich. In December, the company created NFTs for a scavenger hunt as part of a virtual event hosted by a California entertainment chain. Then, in February, the chain of fast food American has announced its intention to open a virtual store in the metaverse, after the filing of ten applications for registration of associated trademarks. This virtual restaurant is intended to receive real food orders and market NFTs.
In December 2021, Nike entered the world of NFT by acquiring RTFKT Studios, a decentralized digital fashion company. Two months later, the two companies airdropped their first collectible. In April 2022, Nike launched its first collection of NFT sneakers, dubbed “Cryptokicks”. It includes 20,000 virtual sneakers, including one that sold for $134,000.
Burger launched a marketing campaign around NFTs in September 2021. The company had placed QR codes on nearly 6 million meal boxes. Scanning these QR codes unlocked NFTs, the collection of which could lead to rewards. The operation was carried out in collaboration with the marketplace Sweet.
On the occasion of the 200th anniversary of Louis Vuitton, the luxury French fashion house has created an NFT game dubbed “Louis The Game”. The latter illustrates the heritage of the French leather goods maker through a collection of exclusive collectibles. In addition, the world of video games invites players to discover its history, by collecting postcards and other memorabilia.
In December 2021, Pepsi announced plans to create 1,893 NFTs to honor how he has left his mark on the music industry. The Pepsi Mic Drop NFT are graphic versions of microphones, which take up the colors and flavors of the brand. The collection was produced in collaboration with VaynerNFT, a consulting company headed by the communication firm VaynerX.
In January 2022, fashion house Gucci announced its entry into the NFT space with the SuperGucci project. This is a ten-piece collection created in collaboration with toy and fashion brand Web3 Superplastic. Each NFT unlocks a ceramic figurine handcrafted by the creators of Gucci.
NFTs are still in their infancy, but they have already demonstrated a number of strengths. Brands adopt them for a variety of reasons, including the desire to: strengthen the bond with their customer base, diversify incentive mechanisms, position themselves as avant-garde, attract a younger audience, open up to a geographically wider audience, have a unique brand identity on the Internet, etc. In short, the motivations from a commercial point of view are not lacking. So like them or not, NFTs are here to stay.
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I came to blockchain out of curiosity and stayed with it out of passion. I was amazed by the possibilities it offers through its various use cases. With my pen, I hope to help democratize this technology and show how it can help make the world a better place.
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10 big brands that have recently landed in the world of NFTs
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