The Paris Blockchain Week Summit bows out after 3 days of discussions on these future topics. Indeed, from April 12 to 14, the PBWS organized by Chain of Events was held at the Palais Brongniart in Paris. For this edition, the two days of the blockchain show were preceded by a day dedicated to NFTs: the Paris NFT Day! Between debates around this technological innovation, interests for brands and questions about its development, let’s come back to this exciting day!
We’re here for the tech!
On April 12, the first edition of Paris NFT Daya day placed under the sign of NFT technologies. For newcomers to the blockchain ecosystem, it is worth remembering what NFTs are before going any further. A revolution in digital property, NFTs, or “ non-fungible tokens”, are similar toownership certificates on the blockchain.
To return to this notion of fungibility, simply take the example of a banknote. If we exchange a 10 € note you and me, no one is likely to lose from the exchange: both banknotes are fungible. Nothing differentiates them (apart from their serial number, I grant you), they have the same value. NFTs, on the other hand, are a class of digital assets with a set of characteristics that make them different.
It is therefore possible to know who holds this NFT, at what price it has been traded in the past, what advantages it confers (discounts, entry fee, eligibility, etc.). This notion of decentralized digital ownership is a revolution for all these reasons. Until then, an entity, a centralized institution, played the role of guarantor. Today, the blockchain can attest to ownership with NFTs, main reason for the enthusiasm around this innovation.
Paris NFT Day, spotlight on a digital revolution
Introductions being made, let’s get to the topic of the day. As part of the Paris Blockchain Week Summit, the Paris NFT Day wanted to bring together the NFT ecosystem within a single event. For having taken part in this day, I can confirm to you that it was able to meet all expectations. People from different backgrounds, professionals, neophytes and individuals met to discuss with the actors working to democratize these technologies.
One article would not be enough to present all the projects and innovations gathered at the show . However, we can review the most innovative projects that caused a stir. The prize for sensation goes to the Partouche casino chain. The latter had, for the occasion, installed a roller coaster simulatorin the Palais Brongniart. Armed with a gun and a VR headset, sit in a trolley mounted on jacks and set off on an adventure in the Partouche experience. More than just an attraction, this stand was intended to bring Partouche’s image closer to the metaverse, NFTs and blockchain technologies in general. Indeed, an announcement concerning the future implementation of payment in cryptocurrencies in the group’s casinos confirmed these assumptions at the end of the day.
F1 well represented at the Palais Brongniart
Thrill seekers were able to enjoy another experience, this time set up by the exchange Gate.io : a Formula 1 simulator. I personally lent myself to the exercise and the sensations were realistic. You will tell me : “Why would a cryptocurrency exchange offer these kinds of immersive experiences? “. The answer is relatively simple. The Gate.io platform, with its 9 years of experience, sponsors more and more teams and motor sportss. The Formula 1 attraction present on its stand therefore aimed to promote this marketing facet of the platform. In addition, the person with the best time of the day on the simulator had the chance to walk away with $1,000 offered by the exchange ( spoiler : I was not so lucky).
A farandole of innovative projects
Before presenting the main conferences I have been able to attend, let me present to you a few projects that have caught my attention. First of all, the company Nifty which introduced its wallet dedicated to NFTs . The objective of the product is, like a Ledger key, to be able to sign transactions during NFT exchanges. However, their device has a larger screen to allow the user to view their NFT and scroll through their gallery. Currently in the marketing phase, the Nifty case will be available for sale in the coming weeks for $199.
On another note, I was able to chat with members of the Bored Ape Yacht Club (BAYC), holders of the coveted eccentric monkey NFTs. After all, who hasn’t heard of this collection introduced by Yuga Labs, a real success brought to light in recent months? Holders of Bored Apes met for the first time at a show dedicated to NFTs in Paris.
From what I have been able to observe, most of the owners are young investors present at the genesis of the project, seduced by the ambitions of Yuga Labs. However, one thing is certain, no one expected the collection to be so successful. However, one of the things that struck me was the energy of the BAYC members. While they are comfortably seated on small fortunes, they do not stop trading on the latest trends. Moreover, the French community wishes to develop its own projects and I invite you to watch social networks to be aware of the next announcements.
Implementing your NFTs in real life is now possible
Indeed, the Solid NFT project met with great success during its three days at the Palais Brongniart. The company, which specializes in printing NFTs on physical media, was a partner of the show. On several occasions, I observed individuals going to their stand, walletin hand, to print their precious digital assets. Their technology makes it possible to bring digital works to life, bringing NFTs a little closer to their detractors every day.
Finally, I would like to say two words about Cross The Agesthe new blockchain game announced as a real master class . Their stand generated many interactions between enthusiasts and curious people. After raising 12 million dollars, the project team intends to redouble their efforts to release a finished product beyond all expectations.
On the program for the day, more than 45 conferences on the relationship between NFT, finance and marketing. We’ll touch on some of the topics covered to give you an idea of the opportunities these technologies are developing.
Financing the next Serena Williams
We will start with the intervention of Patrick Mouratoglou during the conference Funding the next Serena Williams.The tennis player knewcaptivate the crowdwith its innovative proposal: the Ultimate Tennis Showdown (UTS). In his project, Patrick Mouratoglou wants to modernize tennis to make it more enjoyable to watch. Indeed, he explains that the average age of followers of his sport continues to grow; around 65 now. This data is partly explained by the lack of spectacle offered by sport, 80% of screen time being made up of moments of lows, where players are not playing. In his proposal, Patrick Mouratoglou therefore adapts the rules of traditional tennis.
Among the main changes, the format now revolves around four eight-minute rounds, a single service will be available to maximize exchanges and players will have the possibility of playing bonus cards to modify the frame of the match to their advantage.
In addition to a new way of broadcasting tennis, Patrick Miratoglou wishes implement your project in the Web3 culture. Indeed, a whole range of NFT will be developed in parallel with the tournament to bring players and spectators closer together. If Patrick Miratoglou did not specify what advantages would be conferred by NFTs, he nevertheless clarified his thoughts during a round table with Alexandre Dreyfus, director of socios.com. According to the tennis player, the different tokens will allow their holders to help players during the next edition of the UTS. We have, with this project, a good example of integration of Web3 solutions in real life. Patrick Miratoglou is therefore following in the footsteps of the Australian Open and intends to tame blockchain technologies to serve his sport.
Emerging NFT Solutions
First of all, it was in the introduction to this conference that Jay Cassano, CEO of Cointelegraph, announced the launch of the French branch of the media. You can now find content on the French version of Cointelegraphfor your greatest pleasure.
We will quickly go over the themes discussed during this exchange, starting with the first purpose of NFTs. Indeed, the differentspeakers including Nancy Beaton ( Senior Vice President of Strategy of Together Labs) and Alejandro Gutierrez (co-founder of Defactor) among others, presented their definition of NFTs and their revolutionary aspect. If their answers were taken up at the beginning of the article, some clarifications should be made.
Thus, the debate turned to the impact of NFT for a company, a brand or a personality for example. The main objective for these actors is not to surf on an episodic buzz, but todevelop a long-term strategy. Jay Cassano, CEO of Cointelegraph, has repeatedly stated that it was necessary to “bring real benefitsby finding ways to bridge the digital and the physical.
An example is worth more than 1000 words
Take the example of Louis Vuitton for example. The firm, a flagship of French excellence, has implemented an NFT solution to fight against counterfeiting. The AURA blockchain, developed in partnership with ConsenSys, aims to issue NFTs for each physical product sold. As a result, the brand can ensure the provenance and authenticity of each of its pieces, anywhere on the planet.
The debate then turned to the still niche nature of NFTs, at least in their purchasing process. Nancy Beaton said the market will explode the day it becomes much easier to buy, hold and display your NFTs. However, according to theSenior Vice President of Strategyof Together Labs, NFTs with a real function in real life will be more likely to last (access to a nightclub for holders, discounts on certain group offers, monthly subscription, etc.).
As explained above, the Paris NFT Day was full of nuggets and lively debates around NFT themes. Having listened to and discussed with several of these actors throughout the day, I can give you a quick conclusion on the general climate. NFT technologies, and by extension blockchain, will be an integral part of the world of tomorrow. However, these innovations suffered from their overmediatization and the bad publicity that the general public unfortunately gave them. It will therefore be necessary to educate the uninitiated and develop use cases for these technologies. Other articles will be released in the coming days on Cointribune and Cointelegraph France to give you other anecdotes about these three days spent at the Palais Brongniart. Hope to see you there next year!
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A day at Paris NFT Day!
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