After Instagram, NFTs are coming to Facebook

Meta announced on June 30 the arrival of new features on Facebook allowing users to expose their NFTs. These come a few months after the launch of Digital Collectibles, a similar tool, but on Instagram.

Facebook’s turn to welcome NFTs

It was through a tweet that Navdeep Singh, Head of Product at Meta, teased what’s coming to Facebook for owners of non-fungible tokens next. In a new tab available on their profile, entitled “digital collectibles” in English, they will be able to share the NFTs they own through publications visible directly in their newsfeed. By clicking on it, it will then be possible to know to which collection they belong and who is the author.

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A Meta spokesperson revealed to TechCrunch that ” the company has begun to slowly roll out this feature to a select group of creators in the US “. If Mark Zuckerberg indicated that this test would allow creators to publish their NFTs simultaneously on Facebook and Instagram, the spokesperson for the giant of social networks specified that this functionality was not yet available.

Also, Facebook did not communicate on the supported blockchains and wallets.

A sense of deja vu

This novelty is in all respects similar to the one released on Instagram last May. With Digital Collectibles, users of the social network can already highlight their NFTs in publications, but also in their stories.

At the moment, only collections available on the Ethereum and Polygon blockchains are accepted by Instagram, with plans to include Flow and Solana. For compatible wallets, the feature accepts those from Rainbom, MetaMask, and Trust Wallet. Those of Coinbase, Dapper and Phantom should follow in the near future.

Raising public awareness

The launch of this feature on Meta’s two flagship social networks is not insignificant. This aims to prepare the metaverse. For this, Mark Zuckerberg is betting on mass democratization. ” By building support for NFTs, we aim to improve accessibility, reduce barriers to entry into this universe and help make the NFT space more open to all communities. », Explains their press release published for the release of Digital Collectibles on Instagram.

So that the greatest number of people can adapt to the principle of NFTs and the technologies that surround them, Meta is working on a market place, as well as an augmented reality project. This will allow Instagram users to use non-fungible tokens in their stories thanks to Spark AR, the in-house augmented reality software platform. Enough to allow neophytes to familiarize themselves with these digital assets.

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After Instagram, NFTs are coming to Facebook

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