The bets are open ! Among the leaders of e-commerce, who will miss the train of the Web 3.0 revolution? … Definitely not eBay! The e-commerce giant has applied for registration of two new products with the United States Patent and Trademark Office (USPTO). Moreover, in light of the elements mentioned in these applications, it appears that eBay wants to launch into the metaverse very soon.
The news broke yesterday through Mike Kondoudis, a USPTO-certified trademark attorney.
After checking, it seems that eBay has indeed deposit trademark applications to the authority responsible for the protection of intellectual property in the United States on June 23.
In these requests, the applicant mentions projects related to cryptoassets, but also to the metaverse. In reality, the company would plan to diversify its products and services by developing several offers around NFTs: These include:
- issuing non-fungible tokens, among others through its “NFT Genesis” collectibles collection launched a month ago
- computer programs for creating and viewing digital assets
- trading platforms for NFTs using smart contracts
Also, from reading the filing, it can be seen that eBay intends to create a retail store, supposedly in the metaverse, selling real and virtual products, as well as a website to order physical items or assets digital.
Online commerce and metaverse: a winning combo?
For some, the metaverse is the future of social interaction. But for companies, it is first and foremost a business opportunity. And that’s exactly where eBay is.
Indeed, by integrating this universe, eBay fervently hopes to broaden its field of action and capture new customers. All this in a context where economies around the world are in agony. Note that to date, the company’s share price has fallen by almost 50% since November 2021. A similar decline to that experienced by bitcoin (BTC) during the same period.
More and more merchants are boarding the crypto ship since the advent of NFTs and the metaverse. For them, it is not a question of missing the boat, but of standing out from the competition. In doing so, they develop new devices to optimize the customer journey and strengthen the link within this immaterial universe.
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After the NFTs, will eBay launch into the metaverse?
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