AR Beauty Trial Enters Metaverse And NFTs TechRadar

With the rise of wearable NFTs and virtual makeup appearing in the metaverse, AR beauty tech companies are now making their way into the space.

AI and AR beauty companies including Perfect Corp. and PulpoAR, have recently developed metaverse and NFT capabilities as brands look for new ways to take advantage of these technologies. As NFTs expand beyond image and video formats to become virtual makeups, the question now is how and where they can be used.

Brand participation in NFTs and the metaverse “is all about marketing and building buzz,” said Rayan Godoi, co-founder of AR beauty tech company PulpoAR, which is currently developing a metaverse AR app called MetaBeauty. He predicts that in the future, the metaverse “will be one of the main sales channels” for beauty via virtual looks.

After announcing his plans for the metaverse at CES earlier this year, Perfect Corp. also revealed, at South by Southwest in March, the introduction of wearable NFTs. The company launched four makeup looks, “Astral Queen”, “Cosmonaut”, “Mystical” and “Glitching”, on the NFT OpenSea platform. Shoppers buying on OpenSea can access looks in Perfect Corp.’s YouCam app, which is the only place they can be used.

Perfect Corp. also introduced a service to digitize wearable NFTs for fashion and beauty brands, using popular NFT trading and wallet platforms such as OpenSea. According to CEO Alice Chang, the company’s wearable NFT looks “will provide beauty and fashion brands with new revenue stream opportunities, while providing customers with an interactive and personalized element that was not possible in the space. NFT so far”.

PulpoAR first created a virtual try-on app in 2019 and has worked with beauty companies such as Sephora, MAC, and Yves Rocher, among others, to create virtual try-on tools. They included trial via brand DTC sites and in-store mirrors.

PulpoAR’s MetaBeauty app that she is developing is intended to serve as a hub where brands and creators can create their own digital makeup looks and turn them into NFTs. Users will be able to limit the number of times a look can be used, allowing digital makeup items to deplete as physical items would. The app is expected to launch this year.

“With NFTs, once the creator or beauty brand creates the asset, they can also [define] specific usability. For example, you can hit an NFT saying the SKU can only be used 20 times, then you create a shortage,” Godoi said.

The biggest challenge for platforms right now is finding a way to translate makeup looks across all platforms. Looks from Perfect Corp., for example, are exclusively available in YouCam. Social app and game companies should create and implement new technologies to enable NFTs from other platforms to be used on their platforms.

Godoi is trying to make that happen. His “long-term vision” for MetaBeauty is to one day allow brands to sell digital makeup products that can be used on social platforms as a filter on Instagram, Snapchat, video chat platforms and others, he said. declared. He said the company is currently in talks with major social platforms in hopes of convincing them to allow the capability.

In five years, he predicts that NFTs will be incorporated into smart glasses, allowing people to “wear” different looks while appearing in someone else’s lenses.

Perfect Corp’s first virtual makeup NFTs. were colorful and fantasy-inspired, pointing to a virtual makeup world likely to be bolder and more colorful than real life.

Godoi said a big question his company asks is, “When we talk about what beauty is going to be in the metaverse, are people going to try and replicate exactly what they look like in the real world, or will they try to look different?” He predicts that preferences will lean towards the latter.

“Beauty will be fundamentally changed. People will express themselves very differently in the metaverse,” he said.

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AR Beauty Trial Enters Metaverse And NFTs TechRadar


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