Attending the Golden Ball ceremony thanks to an NFT is possible!

News hardware Attending the Golden Ball ceremony thanks to an NFT is possible!

If you dreamed of meeting football stars like Cristiano Ronaldo, Mbappe, Messi and so many others, you will surely be able to do it thanks to an NFT. The L’Équipe group has launched a collection of non-fungible tokens offering multiple privileges to football fans.

L’Équipe enters the Web3 universe with the Ballon d’Or

On October 17, the long-awaited ceremony of the 66th Ballon d’Or will take place. The event rewarding the best player of the year will take place at the Théâtre du Châtelet in Paris. On the occasion of this new edition, the media group L’Équipe has created a first collection of NFTs in honor of the trophy.

As usual for collections of non-fungible tokens, each NFT will offer multiple benefits to its owner:

“The owners of these 2,022 NFTs will receive information in preview, in the form of newsletters or video content, and will be able to participate in contests”, explains Émilie Montané, director of strategy and development at L’Équipe. , in Figaro.

Football fans will not be the only ones to benefit from this initiative. Indeed, the players who won the Ballon d’Or 2022 will be eligible to receive a virtual double in NFT of their trophy.

Also, with these NFTs, holders will be able to claim NFT cards exclusive to this edition of the Ballon d’Or on the play-to-earn game Sorare.

But that’s not all…

An NFT that looks like a golden ticket

Very private, the Golden Ball award ceremony is generally accessible on television for ordinary mortals. Only, this year, if you are a football fan, you could well access this exclusive event thanks to web3.

By partnering with France Football, the magazine behind the Ballon d’Or, L’Équipe will allow NFT holders to access this event. The collection designed by Léo Caillard will be on sale four times:

  • September 12: 3 NFT giving access to the 2022 Ballon d’Or award ceremony
  • September 15: 3 other 3D tokens to access the Ballon d’Or ceremony as a VIP
  • October 23 and October 24: 2,022 “Pyrite Fragments” NFTs allowing several advantages, including the possibility of attending the Ballon d’Or award ceremony for 20 years.
  • November 8: 2 unique NFTs giving access to the 2023 Golden Ball ceremony

The 2,022 “Pyrite Fragments” NFTs will be sold at a price of €199 each for the first sale in early access, the rest will be listed the next day at a price of €249. The other editions will be auctioned. Part of the profits from these NFT sales will be donated to Fondaction L’Équipe, a solidarity structure promoting accessibility to sports activities.

This sale confirms the sports sector’s interest in web3. Although the NFT sector has seen its sales plummet lately, they seem to be becoming more democratized in some areas, such as football – evidenced by the many player and club initiatives towards web3 this year.

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Attending the Golden Ball ceremony thanks to an NFT is possible!


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