Australia Zoo launches NFT project to help protect wildlife

Home to well-known crocodile hunter Steve Irwin, Australia Zoo has announced its foray into digital art and Web3 with the launch of its NFT project ‘Wildlife Warriors’.

Using NFTs to Protect Wildlife

The zoo is owned by the family of “crocodile hunter” Steve Irwin, who died in 2006. Irwin was an iconic and outspoken wildlife expert, conservationist, and television personality. His son, Robert Irwin, commented on the developments saying:

At Australia Zoo, we are always open to new ways to further our mission of “ Wildlife Warriors ”. Any innovation that can help our conservation efforts, especially if it shares our vision of protecting the planet, is one we are happy to support. This green channel and new technology gives us a new path to continue fighting for the protection of our wildlife and wild places.. »

Available worldwide, these NFTs can be purchased with fiat upgrade through MoonPay. This will allow customers to purchase cryptocurrency directly from the bespoke online store, simplifying the process and making NFTs accessible to everyone. We have already dealt with this type of initiative in this article, dedicated to the use of NFTs for charitable purposes. To go further, you can also discover the Lemonade project which uses the blockchain to ensure those left behind by the climate crisis.

With this collection of unique, randomly generated NFTs, the zoo intends to continue the mission of the late Crocodile Hunter, focusing on raising awareness and funds to protect Australia’s wildlife and wild spaces. It also celebrates the 20th anniversary of Australia Zoo’s Wildlife Warriors.

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A project on a green blockchain

The series was created on Algorandthe world’s first carbon negative blockchain with 0.01 gas and transaction fees (transaction fees are converted to carbon offset).

It is launched in partnership with Meadow Labs, an Australian tech startup whose goal is to create the most important digital collection experiences by activating ubiquitous brands in the NFT arena. The rare NFT project will consist of a series of releases, each dedicated to a different animal from theAustralia Zoo Wildlife Warriors. NFTs will be randomly generated, non-deterministic, utility driven, and 100% unique to the buyer (no duplicates).

Meadow Labs co-founder and CEO Martin Kelly said, “We are thrilled to partner with Australia Zoo on their first foray into Web3 and their mission to fight for the world’s wildlife, one NFT at a time. It’s a stunning example of what innovative brands can achieve when they open up to the endless possibilities that Web3 has to offer. This is just the beginning of a long-term partnership to create an “NFT for Good” movement that is built on ensuring a sustainable future for all.»

This type of project makes it possible to show the different uses of NFTs and the strength of the crypto community. Indeed, ecological and animal causes are at the heart of many projects and blockchains like Algorand always do their utmost to support them and offer technology that is as green as possible.

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Alexis Patin

Observer of the social, economic and financial revolution driven by cryptocurrencies, defi and metaverses.

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Australia Zoo launches NFT project to help protect wildlife

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