Music is going the way of NFTs – Binance becomes the official sponsor of the tour “After Hours Til Dawn” of The Weeknd. The goal of the famous global cryptocurrency platform is clear. This is to make it the first musical tour to integrate the web3 technology. The artist will thus have the possibility of offering a unique experience to his fans. Let’s decipher this in music!
The artists start playing the Web3 symphony
After years of gap due to Covid-19, The Weeknd’s long-awaited tour will finally begin on July 8 in Toronto. And for Binancebecame sponsor official, this is an opportunity to highlight the blockchain field.
As part of this initiative, Binance will leverage XHOUSE, a think tank and community incubator for entrepreneurs. With its help, the exchange will launch a collection NFT exclusive to the tour and merchandise. In addition, participants’ virtual ticket stubs will also allow them to access commemorative NFTs and unique experiences.
As an ambassador of World Food Program (WFP) of the United Nations, The Weekend launched the XO Humanitarian Fund, earlier this year. The purpose of this fund is to support WFP’s life-saving emergency operations around the world. To mark the launch of the tour, Binance will be doing a $2 million donation to the XO fund. Additionally, The Weeknd and Binance are creating a special NFT Collection, with 5% of proceeds going to the XO Humanitarian Fund.
On Twitter, they tell their fans:
“We are using innovative Web3 technology to connect with you in creative new ways and work together to deliver food to those in need. »
Statement from The Weeknd
>> No need to push the song to have cryptos. Insign up on Binance (affiliate link)<<
The Weeknd: a dive into the heart of NFTs
Artist The Weeknd is full of praise for the world’s first crypto exchange:
“Binance is about community, people, and inclusion. I was impressed by the attention it pays to users and by its innovative side. It made perfect sense to work together. »
The artist can’t wait for fans to experience crypto creatively and while supporting a good cause:
“There are so many possibilities with crypto, and I think this is just the beginning. »
For its part, Binance wants to give power to artists in the field of cryptocurrencies, in particular through NFTs.
“We are thrilled to be an exclusive crypto partner for The Weeknd’s tour, giving fans and people the chance to engage with crypto in a new way. »
Yi He, co-founder of Binance
In the field of NFTs, the artist The Weeknd is not at his first attempt. Last October, he joined the board of directors ofAutographa NFT platform co-founded by Tom Bradythe star of the NFL (National Football League).
The NFT are now everywhere and seem here to stay. They accompany clothing brands, sports, events and now musical artists, such as The Weeknd. No one knows how far this new piece of technology will take us, even if certain personalities, as Vitalik Buterin, try their hand at predictions. But one thing is certain: NFTs are taking an increasingly prominent place in our lives. Music, art, fashion… What type of NFT are you?
The time of artists’ interest in web 3 and blockchain has arrived. And you, what are you doing to prepare for the future? Begin to familiarize yourself with this exciting world. wait no longer for you create an account on Binancethe benchmark Bitcoin and crypto exchange (affiliate link).
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Binance feat. The Weeknd: the future summer hit for NFT and Web3
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