While the metaverse and NFTs are the new attractions of the video game industry, not all players in this sector are ready to take part in this revolution. CEO of Blizzard Entertainment, the publishing studio of World of Warcraft and DiabloMike Ybarra assured that the company is not looking to capitalize on NFTs, contrary to what some rumors on the subject suggest.
Towards entry into the Non-Fungible Tokens market by Microsoft
On April 17, Mike Ybarra took to Twitter to respond to suggestions made by video game journalist Andy Robinson about Blizzard Entertainment’s plans. In particular, he stated that the game publisher was surveying public interest in NFTs and Play-to-Earn games. This is actually a survey initiated by the British market research company YouGov which asked Blizzard fans what they thought of virtual reality, the metaverse or even NFTs. Mr. Ybarra therefore wished to put an end to speculation by declaring: “ Nobody does NFT “.
However, the rumors of a potential incursion of the video game publisher in this sector are not unfounded. Indeed, Activision Blizzard, the parent company of Blizzard Entertainment, is set to be acquired by Microsoft in a $68.7 billion deal which should be finalized next year. Until the acquisition of the company is effective, Microsoft has already shared the objective behind this investment. The computer giant wishes in particular to rely on Activision Blizzard to “provide building blocks for the metaverse “, as he specified in an announcement.
Video game publishers’ interest in NFTs and the challenges ahead
Far from the confusion surrounding Blizzard Entertainment’s involvement in the NFT sector, several game publishers have already taken the plunge. Ubisoft has notably leveraged the Tezos blockchain to integrate NFTs into the latest version of Ghost Recon. A month earlier, the French company invested in Cross The Ages, a blockchain-based collectible card game. She also acquired land in the metaverse of Pixowl, The Sandboxjust like the creator of Final FantasySquare Enix.
At the same time, Take-Two, the publisher of Grand Theft Auto, is cautiously optimistic about the promise of NFTs in video games. Indeed, the industry will very quickly have to look into the monetization policy behind this type of games, not all players being in favor of the different models adopted so far. The environmental impact of cryptocurrencies is also a major concern for them, at least until Ethereum, the blockchain that hosts the most NFTs, completes its migration to Proof-of-Stake.
The discrepancy between the response of the CEO of Blizzard Entertainment and the ambitions of its future buyer cast doubt on the rapprochement between the game publisher and the NFT sector. However, Microsoft should have the last word in this matter once the takeover operation is completed.
Source : Decrypt
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Luc Jose Adjinacou
Far from having dampened my enthusiasm, an unsuccessful investment in 2017 on a few cryptos only increased my enthusiasm. I therefore resolved to study and understand the blockchain and its many uses and to relay with my pen information relating to this ecosystem.
We would love to thank the writer of this write-up for this outstanding material
Blizzard CEO assures that the game publisher has no ongoing projects around NFTs
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