Just look at the archival photos of Moncler to understand to what extent the brand has accompanied the evolution of our society. In 1952, entrepreneur René Ramillon founded the Moncler brand, which he named after the village of Monestier-de-Clermont, near Grenoble where he lives. Mountain holidays are booming, and the company provides equipment (sleeping bags, tents, etc.) to allow apprentice climbers to savor the joys of the winter outdoors. One day, during a visit to the factory, seasoned mountaineer Lionel Terray expressed his desire for padded jackets to protect workers from the cold. The house then developed a line adapted to its needs… One thing leading to another, Moncler equipped the French ski team in 1968 during the Winter Olympics in Grenoble. This partnership with the world of sport will constantly give rise to new innovations.
As the power of the image increases and the 80s spread their obsession with the “look”, the Moncler down jacket reinvented itself with a lacquered texture available in bright colors, and itself became a fashion and cult item. In Milan, a privileged youth makes it the symbol of its lifestyle: mixing American codes and Italian panache, the panini wear it in blue, or apple green, with Levi’s 501 jeans and yellow Timberland, to hang out at the very first fast food restaurant opened in the Lombard capital. Twenty years later, Moncler is once again supporting social changes with talent. When the Italian entrepreneur Remo Ruffini bought the brand in 2003, he propelled it into the era of globalized luxury. Soon the Gamme Rouge and Gamme Bleu lines were born, designed respectively by Giambattista Valli and Thom Browne. The presentations of these lines are transformed into real spectacular performances awaited by the public, sometimes giving rise to giant choreographies during the Fashion Weeks of Milan, Paris or New York. Finally, in 2018, the colossal acceleration of the pace of fashion driven by the reign of social networks led CEO Remo Ruffini to imagine the Genius program, a set of lines that entrusted the DNA of Moncler to the expert hands of brilliant creators from bothelevated street wear (Francesco Ragazzi of the Palm Angels label) than haute couture (Pierpaolo Piccioli). In 2020, in the midst of a pandemic, Moncler also inaugurated its most ambitious flagship on the Champs-Élysées, integrating the latest technological innovations into the physical store.
The Moncler Maya jacket by Palm Angels
Recently, the house launched its first Moncler perfumes for Men and Moncler pour Femme, whose innovative bottles evoke Moncler’s alpine origins. With the creativity that characterizes it, it is celebrating its 70th anniversary today. The kick-off of the festivities was given during Fashion Week with a monumental choreography in Piazza del Duomo, In Milan. The anniversary is also marked this year by a limited edition of the Maya jacket, with a first model in collaboration with Palm Angels, and a major global campaign, Moncler Extraordinary Forever, which opens the house’s photo archives to everyone. : we find there the Olympic Games of Grenoble, testimonies of the culture of the young people panini or even looks from the Genius lines. Obviously, new heights will soon be conquered by the brand whose monumental aspirations will not stop there.
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Collab, exhibitions, NFT… Moncler celebrates its 70th anniversary
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