Anti-counterfeiting and digitization
Po begin, it must be understood that counterfeiting today extends to medical, pharmaceutical, luxury, automobile, food and even cosmetic products. It is therefore crucial to use secure authentication solutions that are 100% reliable. Edgyn, formerly Arjo Solutions, with 20 years of historical know-how – as a holding company of Impala, a major French industrial group. The company is now developing innovative strategies to fight fraud that are drastically focused on digitalization. Today, the company is a reference thanks to its portfolio of solutions and mainly thanks to its digital fingerprinting solutions, such as Adfirmia™: the fingerprint of the consumer product.
This whole range of solutions allows brands to respond to their gray market or counterfeiting issues. EDGYN provides secure digital protection at every stage, from supply chains to distribution – especially for key sectors such as pharmaceuticals, cosmetics, beverages and luxury.
A biometric solution to protect brands and products
Adfirmia™, the biometric solution developed by Edgyn is an imprint of the product, it gives a unique code specific to each product from the material of each product, the key in all this: this solution adds nothing to the product. It creates a unique identifier for each product.
Concretely, where brand protection used inks, holograms, security labels 5 years ago, EDGYN has succeeded in digitizing this sector by replacing these elements with its Adfirmia™ solution. Brands protected by EDGYN, cosmetics, pharmaceuticals, luxuries… use a smartphone to verify the authenticity and provenance of their product.
The digitization of control technologies makes it possible to:
- To facilitate control
- To open authentication to external people: health professionals, patients, consumers, etc.
- Access to and control of data by industrial groups
For example, the Royal Canadian Mint – Royal Canadian Mint – which has been elected as the best mint in the world – protects its investment coins with “Bullion DNA” technology, based on the fingerprint solution of EDGYN. For more than 6 years, the Canadian currency has chosen a digital solution for the protection of its coins. From now on, the fight against counterfeiting is also on a path of digitalization.
Connected products for better traceability – the path to NFT
No one has missed out on the NFT boom, however to make the link between a product and its digital passport, or its NFT, the use of QR code, NFT and other codes have been the norm until now. Nevertheless, these codes are and can be reproduced, deactivated, unreadable. What then becomes of the digital double of the product?
By implementing its Adfirmia™ fingerprint solution, EDGYN makes it possible to create a unique, irrefutable, non-duplicable product-digital identity bijection. Here again, luxury brands cling to this concept: add nothing to the product, trace, connect the product!
And finally, an issue of transparency for brands
The Yuka outbreak clearly shows the interest of consumers in consumption, the scanning of a code by this consumer application makes it possible to collect a first level of information: its ingredients, its rating, consumer opinions, etc. ; nevertheless EDGYN allows brands to go further, this company offers manufacturers a general public application including product information: expiry date, authenticity, production batch, place of production, etc.
This type of more secure approach opens the way to many very interesting uses… Applications in security, in marketing, with real proof of authenticity for the consumer. In addition to offering an identity, connected, tracked, verified and protected products provide exclusive services. First of all in use, they provide practical information. Then, they integrate into a connected world with the obtaining of a certificate for each. Digitization thus greatly contributes for brands and products to the transmission of information and guarantees. This unique technology which proves the authenticity, ownership and guarantee by certificates will greatly reassure the consumer.
A French company with international influence
EDGYN is indeed a French nugget whose technical development is entirely carried out in Chambéry, nevertheless EDGYN today represents implementations on an international scale: “From Asia to North America, and mainly in Europe, EDGYN covers the protection brands, consumers, their products from France, and thanks to a network of integrators and key partners, the latest being Antares Vision Group, an international leader in traceability” mentions Aurélien TIGNOL, Managing Director of EDGYN .
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Digitization of solutions: From brand protection to NFTs, how EDGYN is revolutionizing the field of digital authentication.
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