We are going to lean without falling into excess or diatribe on a phenomenon or two of our time which challenges. Let’s already announce the starting point, the release of a beautiful and big book on Elvis, the King which has rocked the young and not so young years of delirious fans. Elvis is released by L’Écran Fantastique in the new Pop Icons collection told by Daniel Ichbiah, biographer of the Telephone group, the Rolling Stones, the Beatles, Madonna and Michael Jackson and other artists. To put it simply, we will say that it is an illustrated biography by twenty comic book authors. This is the first book in a new collection, Pop Icons, dedicated to the biographies of the greatest icons of world pop culture.
It would also be a mook, this Elvis, namely, according to Wikipedia, a periodical publication of hybrid form, between magazine, review and book. Alright, let’s pass. The content favors major reports and in-depth investigations, the texts being illustrated by drawings and photographs, and the treatment also going through comic strips. Basically a XXI by and large well after the letter. But the great novelty is that alongside the classic paper edition, the book is also offered to the public in the form of NFT, whether it is the book itself, as well as the original illustrations and the manuscript. . So, one can acquire digital files with unique certificate.
An NFT, Non Fungible Token, non-fungible digital token, that is to say non-duplicable and totally unique. As a reminder, in December 2021, the artist Pak sold his digital work The Merge for the record sum of 91.8 million dollars on the online auction platform Nifty. As the press release says, such an approach changes the Gutenberg paradigm and opens up new perspectives for publishers and authors alike. A comic book designer who works on digital will be able to get into the NFT, finished the beautiful anchored board. What Fred Beltran actually does with illustrations he signed for Elvis.
Pop Icons, still in its press release, does not hide the fact that it is a collection designed from the outset to benefit from a triple distribution: in the form of paper, digital and thanks to blockchain (go take a look) in NFT form. Elvis Pop Icons #1 is therefore an illustrated biography, moreover very well done, a magazine drawn thanks to the contribution of 80 illustrations produced by about twenty great illustrators. Beltran, Janis Do, Stéphane Trapier, Claire Bouilhac or even Lucas Harrari thus offer various interpretations of the myth, showing Elvis under sometimes iconoclastic facets, always unpublished. But we can’t get away from the fact that the idea is an illustrated, written book. Full stop, mook or not.
For Jean-Martial Lefranc, the editor of Pop Icons, the stakes are clear: “Blockchain technology represents a unique opportunity for publishing to promote the content and work of our authors. Our sector has experienced three revolutions: the printing press, a very long time ago, e-readers, more recently, digital printing which has allowed the multiplication of titles. The integration of NFT into the publishing value cycle is the fourth revolution. »
Jean-Martial Lefranc, approached Boischaut, known for having made the first sale of a manuscript in the form of NFT in order to organize the auction Elvis Pop Icons #1. As Marc-Olivier Bernard, Managing Director of Boischaut, points out: “new uses, already possible in the publishing of printed books, can be transposed to digital publishing: why couldn’t we resell a digital book like a physical book? Because precisely, it is the primary characteristic of the NFT, allowing ownership of a file, which can make this possible. Moreover, providing for remuneration for the author and even for the publisher on resale is possible, which is not the case for second-hand books. » This sale will take place from June 18 to 25 on internecheres.com, a well-known site and we will follow it live, just to see to see.
For this sale, the preparatory elements (manuscript), but also the illustrations and a limited edition will be offered in the form of NFT: the digital manuscript of the book, texts and sketches of the illustrations, like the manuscript already sold, in Word format , with unique NFT certificate , 45 illustrations in digital format, sold individually, each with a 30×40 print and unique NFT certificate, lots that fall under a digital art sale , a numbered limited edition, in digital format (20 copies in total), accompanied by an NFT certificate. Only numbers 1 to 3 will be offered for sale.
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Elvis at Pop Icons, a mook for blockchain NFTs
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