Emirates Flies Into The Metaverse With Airline NFTs

The national carrier of the United Arab Emirates has announced that it will launch collectible and utility NFTs, with the first project already underway.

In a announcement on April 14, Emirates said it would launch NFTs and “exciting metaverse experiences” for its customers and employees.

Sheikh Ahmed Al Maktoum, Chairman and CEO of Emirates, said the region is already a leader in the digital economy:

“Dubai and the UAE are leading the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence and data protection.”

Fly in the Metaverse

The company also said its Emirates pavilion at the Expo 2020 site in Dubai will be redeveloped into an innovation hub. It aims to attract global talent to “bring the airline’s future plans to life, including those related to the Metaverse, NFTs and Web3”.

Emirates used virtual reality (VR) technology on its website and app more than five years ago to give travelers an immersive 3D view of aircraft interiors and onboard experiences.

It was the first airline to launch its own VR app on the Oculus Store, showcasing interactive cabin interior experiences aboard its flagship A380 aircraft. Moving to the Metaverse is the next step for the airline and its quest for high-tech experiences. The CEO said:

“It is only fitting that our future-themed Emirates Pavilion at the Expo will be repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy. ”

He added that the airline is excited about the “opportunities in the digital space of the future and is committing a significant investment in terms of finance and resources”.

There were no further details about the makeup of the NFTs or how they might interact with passenger experiences.

NFT Market Outlook

This week, Japan’s leading messaging service LINE also announced NFT plans with the launch of a new marketplace. It has also been reported that Amazon may sell NFTs in the future, according to the company’s chief executive.

NFT trading activity has remained at around $35 million in daily sales volumes over the past few days, according to Nonfungible.com. The Bored Ape Yacht Club collection remains the most popular in terms of weekly sales, which approach $47 million.

Featured Image Courtesy of Travel Daily


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Emirates Flies Into The Metaverse With Airline NFTs

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