Emirates launches into NFTs and the metaverse | air journal

The airline company Emirates Airlines unveiled its strategy to “extend the state-of-the-art digital experience for its customers and employees”, supported by an investment of tens of millions of dollars around NFT and metaverse.

Based at the airport of Dubaithe Emirati company is preparing to enter the market for NFT to offer its customers and employees “the best of the metaverse”. Emirates intends according to its press release “to create unique experiences in the metaverse” and to offer a collection of NFTs “to collect or use”. The first projects are “already in the process of being deployed”, the launch being planned in the coming months. By bringing together talents from all over the world, Emirates intends to materialize these future projects “in close connection with the metaverse, NFTs and Web3”.

The company also announced that its recently completed Expo 2020 Pavilion in Dubai will be converted into an innovation center. During Expo 2020, the most popular attraction among those on offer at the Emirates Pavilion themed “the future of commercial aviation” was virtual reality travel, showcasing the cabin interiors of future aircraft.

Emirates emphasizes that it uses the most advanced technologies to improve its business processes, strengthen its offer and enrich the skills and experiences of its employees. To take advantage of the opportunities offered by digital technology, we are investing heavily to develop products and services that will improve the profitability, brand experience and efficiency of Emirates’ business model. The future-themed Expo 2020 Emirates Pavilion’s redevelopment into a center for the development of futuristic experiences is in line with the UAE’s digital economy strategy said Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates.

© Emirates

Emirates has been delivering immersive digital experiences to its customers for more than five years through its emirates.com site and app. Thanks to a 3D immersive view and 360 degrees from inside the cabins, customers can discover their favorite seat before checking in online. This award-winning technology is compatible with all devices, without the need to use external apps or plug-ins.

Last year, Emirates also rolled out an airline’s first virtual reality app in the Oculus Store. It offers users an interactive, life-size experience of the cabin of Emirates’ iconic Airbus A380 and Boeing 777-300ER. Users can, among other things, “take” a drink in the bar-lounge on board the aircraft, “take a shower” in the ShowerSpa area or close the doors of their private suite. They can even explore the cockpit.

Emirates launches into NFTs and metaverse 2 Air Journal

© Emirates

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Emirates launches into NFTs and the metaverse | air journal


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