Enlarged NFT Marriage Certificate Allows Couples To Get Married In The Metaverse

Welcome to 2022. You can now officially get married in the metaverse. Here’s what you need to know to say “yes” and get an NFT marriage certificate.

Unilever’s oral care brand, has introduced the world’s first NFT marriage certificate allowing couples to officiate their union in the metaverse. Although it may seem like a clever marketing ploy, Closeup has stood for proximity for over 50 years. The brand has always believed in the freedom to love and has never ceased to inspire couples of all kinds to come together, without self-doubt or external prejudice.

Many couples are still denied the right to marry because of their relationships. These include couples of interracial, inter-caste, inter-religious and same-sex relationships, many of which are still unacceptable to key institutions.

This month, Closeup will enter the metaverse and invite couples to break free from the constraints of the real world to celebrate their union in Decentraland. Now couples can enter this 3D virtual world powered by blockchain technology and commemorate their relationship.

Getting Married in the Metaverse

The “Closeup City Hall of Love” is an immersive virtual experience where various couples can “mint” their own NFT marriage certificate and immortalize their love on the blockchain forever. They can create their avatars, explore and interact with their very own wedding celebrant in space. The experience will include a proposal and end with the minting of their NFT certificate, celebrated by friends and family.

“Our foray into the metaverse with Close-up on the town hall of love is another initiative to create safe spaces that celebrate equality and inclusion and inspire people to act on their mutual attraction,” says Gaurav Datta, Vice President of Global Brand at Closeup. “He is free from self-doubt and judgment, so they can experience closeness on their terms,”

Although NFT marriage certificates are not legally binding in any country and do not hold any legal authority under the laws of any country, experience still matters to some couples. “For us, it’s valid,” share Neil and Jad, the first couple united as mayor of Closeup City of Love.

“It is important that we normalize relationships like “ours” in all pockets of society. We are very happy to be one of the first couples to experience this and to share this moment with our friends. Moving Forward Closeup hopes to inspire lovers, spark conversations, and ultimately pave the way for change for a future where the right to marry is equal for all, just like their town hall of love in the metaverse.

This article first appeared on Augustman Singapore.

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Enlarged NFT Marriage Certificate Allows Couples To Get Married In The Metaverse


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