eShot Labs, the first BtoB solution for creating live video NFTs

Founded by two French people, the start-up is launching its offer for creating NFT videos in five clicks on September 20. It has already attracted a client and renowned investors.

Soon a fashion week parade clip edited in NFT in real time? It is now possible with the solution announced on September 20 by eShot Labs, the young shoot founded by Fergus Leleu (ex-Shadow) and Jean-Baptiste Kempf, president of VideoLan. Popularized by the American start-up Dapper Labs with its various NFT collections of sports and esports clips, such as NBA Top Shot, UFC Strike or Eternal, the concept of NFT video has never been tried in real time so far. “Today 80% of the content on the internet is video but nothing is done in Web3. became live seven years ago”, explains Fergus Leleu.

eShot Labs the first BtoB solution for creating live video
Fergus Leleu, CEO and co-founder of eShot Labs. © eShot Labs

eShot Labs therefore presents itself as an interface to allow companies to issue real-time NFTs of their events in order to anchor the best moments of a live sport, music or broadcast in the eternity promised by blockchains. And aware of the technological friction still consequent with the entry into Web3, the French company has decided to abstract all the difficulties related to this type of experience. “We provide SaaS tools, via APIs, dedicated to companies. Due to the issue of wallets, we have set up registrations via Google, Twitch, Apple, Facebook or email in addition to Metamask (Web3 portfolio, editor’s note). We also realized that it traditionally took 10 to 15 clicks to create an NFT. With our solution, we are at a maximum of five clicks”, explains Fabien Arneodo, marketing director of eShot Labs.

In addition, with the exception of Bitcoin, which is less popular for this use, the device is accessible on most networks: Ethereum, Solana, Polygon, Algorand or even Flow. eShot Labs therefore offers the (private) key in hand, up to the storage of the video. “Both offers are possible. We offer a storage solution via Google but if the company has its solution, we can work with existing digital asset managers”, continues the marketing director.

“With eShot Labs, we even had the chance to choose our investors”

The proposal is attractive, as evidenced by the pre-seed fundraising of 3.5 million euros carried out last May around business angels such as Nicolas Louvet (CEO of Coinhouse) and Nicolas Béraud (founder of Betclic) or venture capitalists like Kima Ventures, Andurance Ventures or Ventech.

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Fabien Arnéodo, Marketing Director of eShot Labs. © eShot Labs

“We created the company in March and after a few small administrative delays, our raising was carried out very quickly. We even had the chance to choose our investors”, rejoices Fergus Leleu. The company does not expect any structural or financial change until the middle of next year.

Among its customers, eshot Labs already counts the largest freestyle sports competition in Europe, FISE. During the event gathering 10,000 people at the end of August, 1,842 NFTs were acquired by the public as a test. “The proof in pictures that the solution works technically”, supports Fabien Arneodo. Other proofs should follow since the team assures it, this “Live NFT Maker is the first product that we release”. The company does not only want to convince traditional companies to turn to Web3 but wants to do the same with “Web3 talents still reluctant to video”.

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eShot Labs, the first BtoB solution for creating live video NFTs


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