Fashion parades in the metaverse – A fashion week 3.0 on Decentraland

Style in the metaverse! – From Dolce & Gabbana to Tommy Hilfiger, fashion companies are increasingly turning to the metaverse of Decentraland. Thus, the major brands can interact with new consumers in this virtual experience. Last weekend, Decentraland hosted the Metaverse Fashion Week. This four-day event featured parades on virtual runways. A slew of traditional luxury brands and digital brands participated, including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab.

Dolce & Gabbana and Etro open pop-up stores

Digital fashion houses Auroboros, DressX and republiqe have opened stores in metaverse fashion districts. In New York Fashion Week, events can take place in different boroughs of the city. It’s kind of the same for Decentraland’s MVFW which materialized in different neighborhoods from the metaverse.

Dolce & Gabana unveiled 20 outfits metaverse outfits that they designed especially for Metaverse Fashion Week. The brand used cat face avatars to showcase the collection. After the show, the complete collection became visible in a pop-up shop Dolce & Gabbana in the Decentraland fashion district. UNXD, along with Vogue Arabia, were Decentraland’s main partners for this event.

Recently, D&G sold a series of NFTs for about 6 million dollars as part of a collection created with UNXD. D&G’s next step into the metaverse is the launch of the DGFamily community. DGFamily NFT holders will receive airdrops from this MVFW collection.

Etro, on the other hand, decided to present a real-world collection for its first fashion show in the metaverse. baptized “Liquid Paisley”the collection consists of ready-to-wear outfits worn by 20 meta-mannequins and celebrates one of the fashion house’s signature prints. It also includes a range of accessories. Indeed, bags, hats and shoes are also there. Also in partnership with UNXD, Etro has set up a pop-up store in theUNXD Luxury District full of other designer shops.

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Two other Italian brands, Hogan and Giuseppe Zanotti, have launched NFT collections for the occasion. In collaboration with Exclusible, Hogan launched the NFT collection “Untraditional” from the very first sneaker of the brand. They also set up a pop-up store in Decentraland during the event.

Italian designer Giuseppe Zanotti has also launched a series of NFT sneakers for MVFW. This collaboration with DeadFellaz called “COBRAS” came out in limited edition digital only. Deadfellaz also offers clothing through the Boson Protocol to go with the COBRAS.

The metaverse fashion house republiqe is also in the game. It has joined forces with the Monnier platform to launch a accessories store in the fashion district of Decentraland. The American brand COACH was present in the store to convert a physical item into an NFT accessory. Indeed, republiqe helped COACH to create its very first handbag NFT “Pillow Tabby Shoulder”.

Republiqe Clothing shows off its NFT fashion designs on the Decentraland metaverse
Republiqe in partnership with Monnier for Metaverse Fashion Week – Source: Twitter

In addition, republiqe presented five outfits tailor-made for his store. The brand has also worked with other designers, including Axel Arigato, Ester Manas, Wandler and Osoi. The brand’s virtual store allows Decentraland users to enter, view and purchase any apparel.

Fashion NFTs are clearly a big trend as more mainstream designers launch NFT collections into the metaverse this year. Like the fashionistas are increasingly using NFTs to express their style on web3 platforms and in the real world, the future of digital fashion is likely to be favorable to those who have the advantage of arriving first. It is therefore well and truly over for ugly sweaters on Decentraland!

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Fashion parades in the metaverse – A fashion week 3.0 on Decentraland


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