From NFT Pets to Dystopian Video Game, Digital Art Stands Out at Nada New York 2022

Nada, the fair organized by the New Art Dealers Alliance, opened its 2022 edition in New York this week (May 5-8) at Pier 36 after a four-year hiatus in the city. The fair features a solid roster of 120 galleries, non-profit organizations and cultural partners that champion the work of emerging artists. Here we highlight some of the eye-catching articles and works, including a remarkably large contingent of digital art projects.

Metaverse Petshop (beta)) (2022)
Now here, New York

One of many projects to incorporate an NFT (non-fungible token) element at this year’s fair, this installation by Japanese art collective Exonemo (composed of artists Sembo Kensuke and Akaiwa Yae) invites the viewer to ‘rescue’ a pet, releasing it from its cage by scanning a QR code. Pets that are not purchased within 10 minutes transform into new pets, with new AI-generated models. Beyond highlighting the growing confusion of the physical and virtual worlds, the ironic game responds to growing global bans on the sale of caged pets and the ethics of “euthanizing” a pet. be digital. The work is presented in a beta version and will be updated for exhibition at NowHere in July.

Installation view of works by Jeremy Couillard and Stephen Thorpe at the Denny Dimin gallery booth. Courtesy of Denny Dimin Gallery.

Jeremy Couillard and Stephen Thorpe
Denny Dinin, New York

British painter Stephen Thorpe and American digital artist Jeremy Couillard have collaborated to create an environment reminiscent of a video arcade, with Thorpe’s vibrant paintings of arcade games in nature flanking the walls of the stand as the video game couillard stuffed animal dungeon common in the centre’s video installations. The game, a mix of dystopian imagery, text and ambient music from artists Chris Parrello and Lobby Hotel, previously streamed 24/7 from the gallery’s basement. It is offered in an unconventional format, like a computer on which the game is downloaded.

Still from Trulee Hall, Two Heads, Two Ways (2020). Courtesy of the artist and Daata.

Trulee Lounge, Two heads, two paths (2020)

Cultural partner of the fair, the online gallery Daata presents a superb eight-minute video produced by multidisciplinary artist Trulee Hall. The work shows a central character who disembodies, multiplies and recomposes, creating a two-headed figure who sometimes masturbates, kisses and meditates. The work is backed by an ominous soundtrack and is described as a “narrative where multiple personalities and possibilities of the self are visualized through the metaphor and physicality of a two-headed body”, and a “dark monastic fantasy of sex dolls”. – love and out of body experience. » Offered in NFT for $3,000.

Installation view of Elliot Reed’s work at Anonymous Gallery. Courtesy of Anonymous Gallery.

elliot reed
Anonymous Gallery, New York and Mexico

One of five solo presentations curated by curator and distributor Kendra Jayne Patrick, the dramatic booth features an installation by New York artist and dancer Elliot Reed featuring motorcycles, large speakers, theater lights and a series of knives embedded in a wall, while a video work and photographs highlight the performative facet of his practice. The conceptual work is a miniaturized version of Reed’s exhibition at Kunsthaus Glarus in Switzerland last year, which spanned two floors of the institution. The artist described the visually atmospheric work as “a metaphor”, or an “encounter with an insoluble problem”.

Installation view of 1-800-Happy Birthday for even/odd. Courtesy of Worthless Studios

1-800-Happy-Birthday (2022)
Worthless Studios, New York

One of the first works visitors see upon entering the fair, this installation expands on an ongoing digital project created in 2020 by art collective Even/Odd to honor Black Americans who were killed by the police. Standing over 7 feet tall and weighing over 500 pounds, the recycled phone booth serves as a physical memorial to the lives lost. The phone booth plays moving voice messages from family and friends of those killed, recalling past birthdays and how they would celebrate if the person was still alive. The work will expand into a standalone exhibition at the gallery space in Brooklyn in September.

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From NFT Pets to Dystopian Video Game, Digital Art Stands Out at Nada New York 2022

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