Help, an app offers children to buy NFTs

Zigazoo wants to become the largest social network for children in the world and provide an “education platform” for NFTs. A rather terrifying idea, for parents and children alike.

Zigazoo’s name is not yet widely known. However, the app just raised $17 millionwe learned on June 28, 2022, with a drastic idea: to become the largest social network in the world dedicated to children and to offer a “ NFT education platform “. Among the investors who have participated in the fundraising campaign are the NBA, the American national basketball association and TikTok celebrities, such as the sisters of Amelio.

NFTs are not a consensus on the Internet. Considered a “revolution” by some, and a scam by others, they are also widely criticized for their energy consumption. The speculative aspect of the NFT market, where some tokens trade at millions of dollars, is also one of the reasons why these raise debates. However, Zigazoo has decided to allow children and their parents to buy NFTs directly on the app. Sounds like the worst idea in the world.

Examples of NFTs sold by Zigaroo. // Source : Numerama screenshot

A truly disastrous idea

Zigazoo is not, however, basically an NFT sales platform. It is an app designed for children, and which uses the codes and operation of TikTok. ” Unlike most other social networks, Zigaroo prioritizes safety and positive interactions thanks to features designed to guarantee the safety of children. », explains the social network on its site. All content published on the app is thus “ rigorously examined by the moderation teams of the app, in order to be sure that these are appropriate videos. According to platform leader Zak Ringelstein, the latter would have a million users.

But, why the hell would kids need to buy NFTs? Because Zigaroo has made it its mission (on its own, no one asked) to become the platform for ” educate families about Web3, and where to sell early NFTs for kids “. An education mission to Web3, a decentralized version of the internet for cryptocurrencies, is not a bad thing in itself. But it is the fact of accompanying it with an NFT sales platform, specially dedicated to children, which is at best in bad taste, at worst, a huge trap.

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One of the collection of NFTs sold by Zigaroo. // Source : Zigaroo

Children don’t need to buy NFTs, despite what Zigazoo would have you believe. There is no basic need for allow children to shape the landscape of NFTs and Web3 “, and Zigaroo absolutely does not need ” give a healthy and positive outlook of NFTs in order to make them digital citizens of tomorrow “. The honeyed language of the press release does not change the fact that it is above all a marketing operation, designed to sell to children and their parents with technology they don’t need (and don’t necessarily understand, especially in the case of children).

The NFTs sold in Zigaroo’s store raise many more questions. The app claims that Flow, the blockchain on which it is based, consumes very little energy — insofar as the latter works with a protocol of proof of stake, one can think that this is partly true. But, it is impossible to prove that, as Zigaroo claims, ” creating an NFT on Flow consumes less energy than posting on social media “. Educating on NFTs means explaining what the stakes of blockchain technology are, not hiding behind unverifiable claims.

Finally, last disturbing point: the NFTs sold on Zigaroo were all drawn by child stars of the platform, like the Bercovici sisters, Canadian girls aged 8 and 10 followed by more than 30,000 people on the app. Is it legal to use child labor for the production of NFT? Were they paid for their work? This is never specified on Zigaroo.

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Help, an app offers children to buy NFTs

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