Topic : New products and services
On the occasion of the Watches & Wonders international watch fair, Hublot and Takashi Murakami present two NFT digital works inspired by Hublot Classic Fusion Takashi Murakami watches.
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Our collaboration with Takashi Murakami takes us to digital art, a field of expression in which Hublot acted as a pioneer in the watchmaking world. From now on, NFTs will become an integral part of our Hublot Loves Art artistic universe!
Today, it would be unthinkable for me to produce my works without a computer. Continuing my collaboration with Hublot by adopting new forms of artistic expression such as NFT seems to me to be the natural way for the development of our relationship. We look forward.
new YorkSwitzerland, April 1, 2022 /PRNewswire/ — Hublot and Takashi Murakami push the limits of artistic expression by presenting two NFT digital works. These take their inspiration from the Hublot Classic Fusion Takashi Murakami All Black and Classic Fusion Takashi Murakami Sapphire Rainbow, the first two watches presented, in 2021, jointly by the Swiss watch manufacturer and the great Japanese artist. These two realizations in limited editions of respectively 200 and 100 pieces were sold in just a few days.
This new stage in the collaboration, developed with Takashi Murakami, takes the form of two animated GIFs depicting the humanized flower with its mischievous smile, an emblematic theme of Murakami’s work and his artistic movement Superflat. Based on the All Black version, the first will be available in a quantity of 216 copies, while the second, taking up the colors of the very exclusive Sapphire Rainbow version, will only be offered in 108 reproductions. These NFT works are aimed primarily at owners of one of the two limited edition watches, to whom they will be offered. Current holders of these can be traced easily thanks to the Hublot e-warranty protection and guarantee system. (A warranty system developed by Hublot as part of a global trend in the fight against counterfeiting, monitoring and tracing of the product life cycle, initiated by LVMH. The Hublot e-warranty is saved in the AURA blockchain.) Those who wish will then have the right to receive their NFT free of charge directly on their eWallet wallet. In May, Hublot will then open a page on the decentralized non-fungible token trading platform OpenSea, a platform on which owners can change their NFTs.
Their launch of Hublot x NFTs Takashi Murakami will be accompanied by a very arty promotional campaign, using the principles of guerrilla marketing. After their presentation at the Watches & Wonders Geneva watch fair, posters will be put up hastily in London and new York and giant light projections will illuminate iconic buildings.
A limited quantity of NFTs will be available to the public starting in May 2022. Stay tuned!
Founded in Switzerland in 1980, Hublot is distinguished by its innovative concept resulting from the unique association of gold and rubber: the Art of Fusion was born from the visionary imagination of its Chairman, Jean-Claude Biverand driven by the skill of Ricardo Guadalupeits CEO since 2012.
The birth of the iconic Big Bang model in 2005, rewarded several times, opens the way to new flagship collections (Classic Fusion, Spirit of Big Bang) simple complications to the most sophisticated, signing the exceptional DNA of the Swiss watchmaking Manufacture rapid growth.
Respectful of the preservation of its cutting-edge traditional know-how and guided by its Be First, Different and Unique philosophy, the Swiss Watchmaker demonstrates constant avant-garde, through its innovations in materials (Magic Gold – scratch-resistant gold , brightly colored ceramics, sapphire), the creation of Manufacture movements (Unico, Meca-10, Tourbillon).
Between yesterday and today, Hublot has turned to a visionary future for a Maison de Haute Horlogerie: that of merging with the great events of our time (FIFA World CupTMUEFA Champions League, UEFA EUROTM) as well as the most beautiful ambassadors of the moment (Chiara Ferragni, Pel, Kylian Mbapp, Usain Bolt, Novak Djokovic).
Find the world of Hublot in our network of boutiques located in the largest cities in the world: Geneva, ParisLondon, new York, hong kongDubai, TokyoSingapore, Zürich and on HUBLOT.com.
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