Continuing its global strategy and taking an additional step into the metaverse, HUGO has partnered with Imaginary Ones, a leading Web3 company, to launch an exclusive NFT collection”HUGO x Imaginary Ones”.
Titled “Embrace Your Emotions”(EYE), the collection which will be launched at the beginning of November, wants to encourage us to express our feelings freely, whether positive or negative, in real life or as in the virtual world. Out of 1001 colorful and super kawaii looking 3D or NFT animations, six of them have special features. Of the six characters, five represent each of our daily emotions: joy, sadness, fear, anger or love – a sixth uniting all the emotions will be auctioned for World Mental Health Day on October 10. All proceeds will be donated to Youth Awore of Mental Health (YAM) which invites and encourages young people aged 13-17 to discover and explore the subject of mental health.
Beyond these exclusive NFTs, the sportswear brand of the German group HUGO BOSS also offers “an immersive 360 degree experience“where buyers of one of the collection’s t-shirts”HUGO x Imaginary Ones EYE” will have a QR code that will redirect them to a
Snapchat Lens with an augmented reality filter. They can then take a selfie alongside virtual 3D animations. Current owners of the Imaginary Ones NFT collection can also participate.
“The metaverse is an exciting new space for fashion brands, a space rich in potential for HUGO. We are happy to partner with Imaginary Ones for an NFT collection that not only allows us to further explore this virtual world, but also to share a positive message, that of always staying true to yourself, the core of identity. HUGO”, said Miah Sullivan, Senior Vice President Global Marketing & Brand Communications at HUGO BOSS.
“Imaginary Ones is honored to partner with HUGO and be the first Asian-born NFT project to work with an international fashion brand. We share HUGO’s values and its commitment to contributing to a fair world. Through this partnership, we want to strengthen Imaginary Ones’ presence beyond the Web 3.0 space and advance our cause for inclusion and diversity around the world.”, added Clement Chia, co-founder of Imaginary Ones.
Conversely, NFT holders will receive a “golden ticket” entitling them to a 10% discount in the HUGO online store, they will also have access to the Imaginary Ones ecosystem, which will allow them to benefit from experiences and special HUGO x IO content, such as HUGO digital clothing or many surprises.
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HUGO & Imaginary Ones Join Forces To Launch NFT Collection – ESSENTIAL HOMME
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