‘I’m the guy who can do it’: Exclusive interview with Guns N’ Roses drummer Matt Sorum on NFT, Web3 | Cryptocurrency

Sthorm, a blockchain-based unit that advances and disseminates applied social and environmental science, hosted the ViralCure Festival on September 3, 2022 in Piracicaba, Brazil to celebrate the launch of ViralCure on Web3. The event included talks on open source science and new forms of capitalism, with panels on the use of NFTs in space, entertainment and communities.

There was also an exclusive concert at the event with legends like Matt Sorum (ex-Guns N’ Roses, Velvet Revolver, The Cult), Gilby Clarke (ex-Guns N’ Roses, Slash’s Snakepit), Billy Gibbons (ZZ Top) and Sebastian Bach (Skid Row).

Mike Ermolaev, PR Manager at ChangeNOW and Benzinga contributor, spoke with heavy hitter Matt Sorum, Rock N’ Roll Hall of Fame inductee and Grammy Award-winning drummer for Guns N’ Roses, Motörhead, Velvet Revolver and The Cult, a few minutes after playing drums at the concert.

Matt Sorum is launching GoodNoise, his own NFT label under Sthorm’s umbrella, which he co-founded, to bridge the gap between creators and fans and impact good causes.

Fun, good causes and NFTs go hand in hand

Being a musician myself and a fan of Matt Sorum’s music and drumming skills since childhood, I was delighted to speak with him. Matt’s plans to bridge crypto and music got me even more excited, as I’m also a crypto enthusiast. And of course, I had to know which top artists he had in mind for his project.

“GoodNoise is an NFT label, so all of my releases are going to impact the causes. We’re going to release different elements, audio, content, art, collaboration between a lot of my friends and I have a lot of really great people lined up. I don’t want to give it away at this press moment. We’re finishing up a pretty big project that’s going to come out,” Matt said.

Matt also mentioned Sthorm’s recent collaboration with NASA and Artemis Music to create Ringo Starr’s songs using the sounds and tones of the galaxy and transmit the music to the International Space Station (ISS). It’s fantastic – listening to it made me feel like I was floating above the stars, into the realm of the unimaginable.

“Ringo is concerned about carbon footprint, cryptocurrency and environmental effects. The GoodNoise protocol will likely be Polygon, with a bit less friction when it comes to carbon footprint. And we’re going to be releasing all kinds of good stuff for different causes around the world to help good musicians get out of their record label deals, different publishing deals, to be able to release music and help others . And my whole idea for the name ‘good noise’ was that we’re going to make good noise,” he said with a laugh.

“We are going to make music and help some people! So when you buy that NFT, you know, that piece of NFT that they’ll have as an asset, they’ll give it back at the same time – you’ll donate it to a good cause. So that’s GoodNoise’s plan,” Matt added.

“I just finished recording in the studio in Palm Springs – for the same name, GoodNoise – and we’re going to Metaverse this, we have a lot of friends who, like, we have an NFT, you’re going to win a Metaverse with me, come on in my studio, look around, hang out with the musicians who are there: almost like a virtual Meet-and-Greet. You know, it’s not like a ZOOM thing, it’s more like hanging out in the environment, it’s cool.

Is it even possible to get more success than that?

I was curious as to why Matt had chosen this completely different field, even though he had been so successful as a musician.

“Because it’s creative, exciting and new. You know, I’ve done pretty much everything there is to do in music. I’m at the top of the heap – I got into the Rock & Roll Hall of Fame, won a Grammy, and felt I needed a creative spark. I needed to do something exciting. For me, blockchain, NFT, Metaverse, Web3 are all exciting. It’s creative, it’s like what can I do to build something that’s going to be successful? And having another kind of different part of my creative psyche that has to go out into the world and do something bigger than I’ve ever done, right? Who can top Guns N’ Roses, right? And yes, it is possible, right? I think it’s possible,” Matt said.

“Do something even more powerful and impactful. It was probably the most impactful thing I’ve done in my life, but I also wanted to do something with an impact to help people. What I’m talking about is what can I do to help in a situation in the world where people are struggling, people are in need, people are concerned about their well-being? I’m a guy who can do that. I can talk and I’m talking to the press right now, I’m talking to you. Then I had the last few years of my career to turn it around and give it back, which is what I love to do. It makes me feel good and it makes others happier in their lives. That’s great. »

I then asked Matt what he could say to those who claim that the NFT hype is nothing but a game of the smartest with the richest.

“Hahaha well, I will make my NFTs accessible to everyone. And you know, anyone can be involved. I’m going to have different levels of people who can afford things. It’s also going to be about giving back, so we’re going to build it to get involved and we’re going to keep track of them and make it a community, the GoodNoise community. We’re going to build it, start a symbolic community, also inside, I mean inside the metaverse. So that’s Web3, that’s what the metaverse is, that’s the token community. Everything is coming. It’s in the conversation.

You have to remember that there are those kids in the world who play games for 6-8 hours a day, on average. Young children already live in the metaverse, they live in a virtual world. We know the world is crazy, but we can create these beautiful spaces, destinations where you can go and have experiences in a different way,” he said.

“The world is big and I am not in competition with anyone”

Just like I asked French Montana not too long ago, I couldn’t help but ask Matt why his label NFT is different from others.

“Like I said, Mike, all of my NFTs will be about cause and impact. I know those who are on Tezos – they are friends of mine. There are different things, you know, but my label is going to be my brand, my rolodex, my people. The world is big and I am not in competition with anyone. I just do my thing,” he replied.

Afterwards, Matt shared some examples of NFTs that he found inspiring.

“The first person I saw doing stuff in the blockchain world, music-wise and art-wise, was Imogen Heap – she’s been doing it for years. And shortly after we had Bjork, Dapper Labs came out, Сryptokitties and NBA best shots. Lots of different NFT stuff I’ve seen. You know, it’s cool, people are interested in a lot of different things in life. And my little niche will be – what can you do to give back? It’s going to be my niche market,” he proclaimed.

As Matt prepared to leave for an after-party he joked would be full of naked girls, my final question was what he would have thought 30 years ago if he had heard the word NFT.

“Oh, my God, I don’t know. I was really busy partying with Slash, wasn’t I? So I would have said, “NFT? What is that? Matt said, rushing to join a party with other like-minded people who are striving to have a positive impact on the world while flying so high and having the world at their fingertips.

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‘I’m the guy who can do it’: Exclusive interview with Guns N’ Roses drummer Matt Sorum on NFT, Web3 | Cryptocurrency


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