Inside CFDA’s First-Ever Metaverse & NFT Partnership

Photo credit: Courtesy of CFDA

The Council of Fashion Designers of America (CFDA) is the latest fashion influencer to join the metaverse conversation. To show its dedication to the future of fashion innovation, the CFDA announced its entry into web3 and the first-ever metaverse and NFT partnership and educational program, which brings together a coalition of digital creators and thought leaders. first class. In partnership with the creative council 5Cryptothe CFDA will work alongside The sandbox and Polygon Studios establish a web3 model for American fashion in the metaverse with a mission to educate, innovate, and build community in a digital world.

The Sandbox, a leading metaverse co-founded by Sébastien Borget and Arthur Madrid, allows creators to create their own virtual and gamified worlds – some of their notable past clients include Snoop Dogg, Gucci and Adidas. “We believe the metaverse is the new frontier of expression, where avatars will be an extension of our digital identity. We are excited to offer new creative tools for fashion designers to create NFT collections with digital ownership and rarity that will be playable in the metaverse,” says The Sandbox Co-Founder and COO Arthur Madrid.

The partnership also brought in Polygon Studios, the NFT and gaming arm of Ethereum’s Layer 2 scaling protocol Polygon. Polygon Studios has already gained recognition in Web3 games and NFT projects that have helped several luxury brands enter Web3, including Dolce & Gabbana, Bulgari, Prada, and Adidas. “The transition from CFDA to Web3 is critical to creating a framework for digital creatives and securing the future of American fashion and culture,” said Ryan Wyatt, CEO of Polygon Studios.

While this is new territory for the fashion industry, it is also the future. high life January cover star, Megan Kaspar, continues to be at the forefront of this industry shift, and in light of this new announcement with the CFDA, the industry is gaining momentum. This historic partnership is an opportunity for the CFDA to leverage the next generation of digital innovation, providing its members with knowledge and connecting them to resources and tools to seamlessly usher in the future of the industry.

CFDA’s mission is to bridge the gap between fashion and crypto while ushering in the next wave of commerce. It will bring American design talent into virtual spaces that allow them to authentically engage and empower their communities while creating new revenue streams.

“This is a remarkable opportunity for the CFDA to lead the American fashion industry into the future of commerce and creativity,” said CFDA CEO Steven Kolb. “Our mission is to position our members as leaders in global fashion and retail innovation through digital strategies to support growth and expansion. With support from The Sandbox and Polygon Studios, the CFDA is poised to educate and empower business leaders for generations to come.

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Inside CFDA’s First-Ever Metaverse & NFT Partnership

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