Kanye West Files Trademarks for NFTs and the Metaverse

NFT projects seem to be winning over celebrities more and more. In February, professional boxer Logan Paul, being an NFT fan himself, introduced the other celebrities to the industry. It has registered numerous NFT and metaverse trademarks. With the aim of encouraging them to launch brands within the Web3. In March, Notorious BIG, LLC of Biggie Smalls, filed three trademarks for possible releases of NFT of the late rapper. The famous footballer David Beckham, has also already set foot in the world of NFTs and the metaverse.

Trademark attorney Josh Gerben shared the news on Twitter

After months of reluctance, Kanye West is getting into NFTs

Famous rapper Kanye West, also known as Ye, filed trademark applications with the UPSTO, United States Patent and Trademark Office, on May 27. The project includes non-fungible blockchain-based tokens, currencies, online store services as well as Yeezus-branded amusement parks.

The news follows on from an interview with Jimmy Fallon and Paris Hilton highlighting their Bored Ape NFTs and various NFT endorsements from other celebrities. Although Kanye West has expressed reservations about Web3 and NFTs, he goes back to his previous statement. She asked her fans to “talk to him about NFT later”.

Kanye West is about to minter its own NFTs. The rapper has filed 17 new trademark applications around Yeezus, the name of his 2013 album. It looks like the rapper-designer has left behind his criticisms of NFTs.

A few months ago, West showed total indifference towards NFT projects, on the social network Instagram. On February 1, the rapper announced that he wanted to bet on the creation of “concrete products in the real world. » The post has since been deleted.

West’s Mascotte Holdings Inc. plans to create an online marketplace for collectibles, tokens, currencies as well as digital assets. West is embarking on real metaverse experiences.

In addition to services related to the world of cryptocurrencies, the applications filed by Kanye West include other potential products. There are also video games, clothing, retail stores, cosmetics, and much more…


Trademark filings only show general descriptions of product offerings without disclosing more details. No details on the types of NFT have been made. The type of potential metaverse experiences to be offered also remains unknown. Like the rapper Kanye Westthe illustrious Snoop Dogg has also published various NFTs by partnering with an Ethereum-based metaverse video game, The Sandbox.

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Emile Stantina

Interested in investment and financial markets after a business school in Chambéry, the passion for cryptocurrencies was obvious. The blockchain is surely the universal tool of tomorrow.

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Kanye West Files Trademarks for NFTs and the Metaverse

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