Launch of a 1:1 NFT with the last Lamborghini Aventador Coupé produced

As Automobili Lamborghini prepares to electrify its full lineup in 2023 and 2024, the legendary Aventador super sports car is nearing the end of its production run. In an unprecedented project, the Italian brand is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced and one of the NFTs, in collaboration with two of the most iconic designers of our time, contemporary artists Krista Kim, Steve Aoki, and the Global Brand Storytelling Agency [INVNT GROUP]. The Lamborghini ‘Ultimate’ drop is the world’s first 1:1 NFT supercar, marking the end of a successful era for Lamborghini and advancing the Italian supercar brand into the digital age.

For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the Italian luxury brand’s top model becomes a V12-powered plug-in hybrid. The lucky collector will become part of the brand’s iconic heritage and will have access to VIP benefits, which include exclusive virtual previews of future limited-edition Lamborghini models, a private tour of the Museo Lamborghini and a virtual ‘Meet and Greet’ with Steve Aoki and Krista Kim, and more. There will be only one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared among generations to come.

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The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be held as part of a dedicated online auction by RM Sotheby’s, the world’s largest collector car auction house.

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“Lamborghini and the NFT community go very well together, as we share many values. We are both young innovators, looking for unexpected projects and technological solutions. This project is very special for us because it is a real first, a path that no one has ever taken; collaborating with such exceptional creative minds makes it all the more special. »explains Stephan Winkelmann, President and CEO of Automobili Lamborghini.

Krista Kim creates the visual artwork for the NFT. It will feature his infamous Mars House and his signature gradient work. Its gradients will also appear in the bespoke personalization of the Lamborghini Aventador Coupé, made possible through Lamborghini’s Ad Personam program. She said: “This Aventador is a legend, it’s the first physical-digital supercar! When higher states of consciousness meet cutting-edge technology and design, we see beauty elevated to another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve as he transforms the sound of the engine into a meditative mood. I couldn’t be more excited to bring this vision to life in the physical car and NFT. »

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Steve Aoki will provide the custom-developed track for the NFT, an exclusive soundtrack for the physical car inspired by the latest Aventador, and consult on the design of the NFT and customization of the physical car: “I am honored to partner with Lamborghini & Krista Kim on this historic project! The drop signifies the ultimate intersection – where the physical world, digital art and music become one. Every design element of this car is useful. He really has his own story, and that’s why I wanted my piece of music to reflect his soulful energy – the vibe, the spirit and the power. »

These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, have come together to creatively develop NFT. “This event is likely to be one of the most prolific NFT drops this year and is sure to be one of the most historic auto auctions of all time. Our collaboration with Lamborghini, Steve Aoki and Krista Kim is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, including our innovation team in Singapore, INVNT.ATOM, HEVĒ, our digital content studio, and our marcomms team [INVNT GROUP]. »said Scott Cullather, CEO of [INVNT GROUP].

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Lamborghini and INVNT GROUP have united three art forms: design, music and advanced technology to create an unprecedented collaboration with the talents of artists Krista Kim and Steve Aoki.

The latest Lamborghini Aventador Coupe and 1:1 NFT is a celebration of the automaker’s achievements in technology, design and engineering as it projects its iconic heritage into the future.

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The exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé NFT will be auctioned by RM Sotheby’s on April 19 at 6:00 p.m.

Photos – Video: Lamborghini

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Launch of a 1:1 NFT with the last Lamborghini Aventador Coupé produced

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