MasterCard – A “simpler and safer” NFT purchase process – CryptoActu

Payments companies are jostling to become the next to take advantage of the booming cryptocurrency market. And initiatives are multiplying to integrate these digital currencies into networks that were often hermetic until then. To the point of having triggered a real fierce competition in the field, between giants like PayPal, Visa and MasterCard. Everyone goes there with their innovative announcement to attract these hordes of new users. And it is currently the very popular NFT market that MasterCard has apparently decided to tackle.

The true specificity of the NFT market is its ability to explode outside the cryptocurrency sector. With an ever-increasing adoption by companies that are careful not to pronounce these three letters too much in their communication campaigns. Because their status is still very controversial, between obvious ignorance and more or less stubborn prejudices. But that doesn’t prevent us from seeing more and more important players in the traditional economy enter this race.

And while platforms are visibly planned even in Wall Street offices, some are operating the opposite way. With payment offers dedicated to NFTs that no longer require going through the cryptocurrency box. Sign of growing adoption or a strange shift? In any case, this is the strategy that MasterCard seems to have adopted. With a purchase process presented as “simpler and safer. ” Question of perspective…

MasterCard – Buy your NFTs with a CB

Cryptocurrency adoption is still in its infancy. But their use as a means of payment is definitely a solution for the future. An observation made by some giants in the sector, PayPal still largely in the lead. With resolutely different strategies from one multinational to another to find a place in this digital economy in the making. A dynamic in which the company MasterCard is trying an NFT option. With the integration of its payment solution with platforms in the sector, hitherto only served by purchases in cryptocurrencies.


Crypto payments have a future

Nathalie E. – 10 Jun 2022 – 07:28

Paying for purchases in cryptocurrencies may soon come under […]


Indeed, in a press release published yesterday, MasterCard specifies that it has established partnerships of this type with a number of NFT platforms. A list that includes: Immutable X (IMX), Candy Digital, The Sandbox (SAND), Mintable, Spring, Nifty Gateway, but also MoonPay. And the goal “to expand their potential customer base to millions more people around the world. »

We are working with these companies to allow people to use their Mastercard cards for NFT purchases, whether this is done on one of these marketplaces or using their crypto services. With 2.9 billion Mastercards worldwide, this change could have a big impact on the NFT ecosystems. »

Raj DhamodharanMasterCard Vice President

MasterCard – Helping the NFT ecosystem grow

A dynamic already triggered by the leader Opensea just a little over two months ago. This with the integration of a CB payment option which also goes through the MoonPay service. And the possibility of buying an NFT directly with euros, without going through the ETH box (or other cryptos now available).

“In summary, these integrations are designed to make the cryptocurrency industry more accessible and help the NFT ecosystem continue to grow, innovate, and attract more fans. »

Raj DhamodharanMasterCard Vice President

Because, as indicated by a recent survey conducted by MasterCard, among a panel of 35,000 people located in 40 countries, 45% of respondents had already purchased an NFT, or were considering doing so. And almost half indicated that it would be easier to take the plunge if the payment methods offered were more flexible. That is to say, according to masterCard, other than exclusively in the form of cryptocurrencies. A case to follow…

We would love to say thanks to the writer of this post for this incredible material

MasterCard – A “simpler and safer” NFT purchase process – CryptoActu

We have our social media profiles here , as well as other pages related to them here.