Appearences are often not what they seem – We see it every week in our Meta-Weekly, the metaverse is growing. The Sandbox, Decentraland, or even more traditional platforms such as Roblox, these social spaces of the future are animated by avatars. Your digital alter ego is then the one who represents you. Web3 technologies now allow us, thanks to NFTs, to give authenticity and rarity to this avatar.
Like the latest fashionable garment, owning a trendy NFT to display in the metaverse or even on social networks is an increasingly popular human reflex. However, the habit does not make the monk. The freedom of appearance that the metaverse offers us can also have its shortcomings. One thing leading to another and like a tireless refrain, we then understand why certain players in the cryptosphere are developing a necessary education in the metaverse.
So as not to get lost in the Meta-Hebdo:
Nike: NFTs from head to toe
This week, the sports brand Nike, has unveiled a collection of NFTs sneakers (sneakers in French): the Cryptokicks. The release of this collection was predictable. Indeed, the acquisition of the famous design studios RTFK (creators of NFT Clone X) had already confirmed the brand’s interest in web3.
However, despite all the attraction that a brand such as Nike can carry, access to these sneakers is currently reserved for a small number of privileged people. Indeed, these NFTs are only available in boxes. These boxes themselves are only available when one is the owner of a famous NFT Clone-X, an avatar that is therefore assumed to be worn by Nike in the future.
In its race to the metaverse Nike has also filed several trademarks thus underlining the contours of a roadmap. Application for downloadable computer software, digital wallet … the ingredients of a marketplace (marketplace) seem to be united.
“Nike is focused on potential ways to use blockchain technology to serve our consumers in athletic footwear, apparel and equipment. »
Statement from a Nike representative
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After Nike, Decathlon launches NFT Sneakers on Tezos (XTZ)
However, the choice is already available to you in the metaverse when it comes to shoes. Indeed, on April 26 Decathlon put Street Football forward to do its first tests in web3. The sports brand offers holders of Kipsta Barrio sneakers a NFT as a scratch ticket. It will allow you to benefit from interactive and physical experiences with Séan Garnier, three-time French Freestyle Football champion.
Each pair of sneakers is therefore associated with an NFT on the Tezos blockchain. This comes in the form of a scratch ticket. It will give access to personalized and exclusive experiences with the Foot Freestyle champion.
“For Decathlon, the Barrio project by Kipsta is the first step into the world of blockchain and NFTs. (…) We hope that this collaboration with Séan Garnier for these NFTs will lead to many more, and we can’t wait for the public to adopt this new pair. [de baskets]. »
Valentin Auvinet, Decathlon NFT Manager
Being beautiful in web3 has a price!
Also, all these collections that have been born in recent weeks are arousing interest. From Bored Ape Yatch to The Sandbox, some NFTs are worth gold! And precisely, this week, it was owls that took the light. Moonbirds is an NFT collection of 10,000 avatars of nocturnal birds. Launched on April 16, 2022 by Proof, a startup founded by venture capitalist Kevin Rose, Moonbirds rose to prominence with record sales.
Indeed, Moonbird #2642 sold for 350 ETH, or more than a million dollars, on Opensea’s NFT marketplace, the NFT sales platform. The proud owner of this green owl is none other than The Sandbox, a blockchain gaming company and subsidiary of Animoca Brands.
NFTs to raise awareness
Beyond appearances, NFTs allow significant freedom of expression. Indeed, they benefit from the absence of intermediaries and decentralization. Also, original, artistic, political, and sometimes provocative initiatives populate the blockchain.
For example, the digital creative agency Georgia-based Leavingstone sells kit Russia, territory by territory, in the form of NFT. 5% of NFT sales will help rebuild Ukraine. 2,443 Russian regions as part of the first phase of its “Russia for Sale” initiative. The second phase of the project will offer the purchase of NFTs of Russian monuments.
Shiba, the watchdog of the metaverse
However, this freedom in the metaverse has its limits. We were able to observe them in the very young shiba metaverse. Created on February 8, 2022, the canine virtual universe has earned approximately $20 million in ethers (ETH) during the first two phases of the sale of its plots. On April 12, 36,000 of Shiba Inu’s 100,000 virtual lots went on sale.
Some owners then felt free in the furry crypto metaverse. Especially one of them who drew a swastika in the metaverse. The decision of the developers was not long in coming. By using the symbol of the Third Reich, this individual with more than questionable taste has been blacklisted, blacklisted. This example shows the need for new regulation, education and behavior adapted to the social space of the metaverse in order to avoid these abuses.
“We will not tolerate the use of hate speech, displays of intolerance or bigotry (…) at the discretion of the community moderation team. Any account or individual that attempts to incite harm to others is also not permitted. »
Community Moderation Team – Source: Twitter.
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From reflection to mirage: educating oneself in the face of risks
A school for crypto investors in the metaverse
Raising public awareness, making them suspicious and concerned about their digital safety and learning is not a simple task. Cryptocurrencies, the metaverse and NFTs attract beginners who are sometimes still too naive.
Fidelity brokerage firm ties his Bitcoin investment to creating a school in the metaverse. Indeed, the company, which manages $11.3 trillion in assets, now wants to expand. However, the need to educate the company’s young customers about crypto investments is essential for Fidelity. The Fidelity Stack, a virtual school in Decentraland, then becomes a real blockchain investment learning center.
“The Fidelity Stack, built in Decentraland, features a multi-level design complete with a rooftop lobby, dance floor and sky garden that users can explore on foot – or even teleport. »
Announcement by Fidelity Stack
The metaverse and the web3: play spaces
The game remains for the moment one of the best ways to convert new users. From the lure of winning with play to earn or move to earn games, the argument of income generated by playing has seduced more than one.
Louis Vuitton chose this strategy. The luxury brand thus combines many entertaining themes. These themes make it possible to offer their members their first experiences in web3. Playful and educational, the approach of the Louis Vuitton brand is done gently via a decentralized game. Players learn the brand’s history and evolve from world to world accompanied by Viviane, the brand’s avatar. As rewards, free NFTs are distributed on the Ethereum blockchain.
For the moment the brand retains control over its environment. Indeed, making NFTs free avoids having to set prices on these digital goods limited to in-game use. Available on Android and Apple and with two million downloadsrecent updates have added additional levels in which players must recover 16 pages of a manuscript, biography of the brand’s founder.
Also, NFTs in the future will tell a lot about us. Fashionable avatar, sign of belonging to a community, non-fungible objects are the ideal tool to interest a wider audience. Many beginners are interested in cryptocurrencies through NFT games (Challenge Kingdoms or even more recently StepN). A real springboard to DeFi, players then try beyond thepurchase of cryptocurrencies to decentralized finance services.
You have every right not to be interested in the metaverse. But turn your back on Bitcoin and cryptocurrency is unforgivable! Don’t be too late and go sign up on AscendEX. Enjoy 10% reduction on trading fees (affiliate link, see conditions on site)
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Meta-Hebdo: NFTs in your image in the metaverse?
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