Yesterday evening, the ceremony of the Golden Ball 2022 which saw the coronation of Karim Benzema. Broadcast in more than 200 countries, this event brings together all football fans for the presentation of the trophy for the best player of the year. And, for the first time, the latter will not only leave with a trophy made of brass and pyrite, but indeed with two awards, one of which is under the form of an NFT.
This Monday, October 17, 2022 marks an important step in the young history of the blockchain. For the first time, in fact, the awarding of the Ballon d’Or – major sporting event in the small world of football – will be engraved for eternity in the form of NFT, in a distributed network.
Indeed, by delivering a digital trophy in the form of an NFT, to the 5 winners of the competition, but also by selling more than 2000 non-fungible tokens called “Pyrite Shards” designed by the artist Leo Caillard, the team magazine (organizer of the Ballon d’Or) wants to be in tune with the times.
Three Types of NFTs will commemorate this event:
- Digital Trophies;
- True Pyrites;
- Pyrite Shards.
This is the Franco-Swiss blockchain Tezos who was chosen to create this collection of NFTs. Energy efficient, economical and easily accessible, it has been considered one of the best blockchain to facilitate mass adoption.
The different types of NFT
Five in number, the prestigious digital trophies are awarded to the five winners of the Golden Ball 2022 (Men’s Ballon d’Or, Women’s Ballon d’Or, Kopa Trophy, Yachine Trophy, Gerd Müller Trophy).
They are therefore not for sale and should now be awarded each year. Unique copies given to each laureate of the ceremony, these NFT are the rarest and most exclusive. They allow on the one hand to register a proof of authenticity of the winners on the blockchain and on the other hand to allow join the circle very closed from the Ballon d’Or. 2 additional creations will be auctioned November 8 during a physical sale of photos organized by the house million at Paris. They will give access to the best bidders, to a place for the 2023 Ballon d’Or ceremony.
The True Pyrites, meanwhile, are 3 in number. Referring to the base material of the trophy, Pyrite, these NFTs sold out on September 15 last. Listed as an auction, the starting price was 635 XTZ (Tezos cryptocurrency). At the end of this salethe 3 winners were contacted directly by the Ballon d’Or teams allowing them to take advantage of a VIP experience during the 2022 ceremony.
Finally, a collection of 2022 units “Pyrite Fragments” was issued to the general public.
Tezos wants to be very present in the sport. Indeed, the project is present in Formula 1, on the side of the stable of Red Bull but also in football alongside Manchester United or on the side of baseball with the New Yorks Mets.
It’s also not the first time that Tezos has teamed up with the sports world to launch a collection of NFTs. McLaren its particularly associated with them to offer a series of NFTs, retracing the history of the brand and its team.
It is interesting to note that the collection, as well as the marketing approach, echo the practices of many Decentralized Finance projects (Challenge). Communication, pre-sale logic, unfolding of the “mint”… uses that the crypto community knows well. Beyond blockchain choice Tezos that facilitates mass adoption, even events of such a scale to be inspired by projects totally decentralized launched on DeFi is good news for the ecosystem.
A system of CAD (Decentralized Autonomous Organization) was even implemented. Allowing each holder of an NFT to be able to exercise its vote on decisions taken on the evolution of the Ballon d’Or.
Ledger invites himself to the Ballon d’Or party
Another demonstration that the 2022 edition of the Ballon d’Or is resolutely crypto, the French unicorn Ledger also gifted Karim Benzema with a special “Golden” edition of his famous physical wallet.
We can see some Well like Wrong in this Web3 initiative connecting NFT and the world of football. Indeed, some will perceive above all an operation marketing rather than a feattechnological. Notably due to the fact that the organization will collect 7.5% transaction fees made on each resale of an NFT on the secondary market.
However, it is difficult not to see an additional step towards a mass adoption to open the doors of the Web3 and some Challenge to a wider audience. By encouraging football fans to look into the subject and get into the circlee very closed member of the Ballon d’Or community, adoption can only accelerate.
Whether you like it or not, whether this practice continues over time or not, one thing is certain, this 2022 Ballon d’Or ceremony will remain forever. engraved in the blockchain.
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NFT and Clé Ledger: Karim Benzema wins a very crypto Golden Ball
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