NFT: How RTFKT and Nike are shaping the future of Web 3.0 fashion

For several months, NFTs and more generally the global economy have entered a phase that is to say the least tormented. But some projects continue to move forward and imperturbably roll out their roadmap… Thus building solid foundations for their future. We can cite projects like RTFKT x Nike, Bored Ape Yacht Club (BAYC) or even DeGods to stay within the NFT theme. Today focus on the news of RTFKT and the reopening of its emblematic forge.

Forge

Mechanism making the DNA of the universe RTFKTthis one makes it possible to cross the barriers between the real and the virtual… Thus the forge makes it possible to transform your NFT (a digital object) into a physical object.
Example: I have a pair of sneakers (= shoe) in the form of NFT. I will then proceed to the forge to obtain this pair in physical form.

Zaptio post teasing the next forge season

Thus via this system, the owners of certain NFTs can claim real-world exclusive products or “experiences”.

Fusion between the real and the virtual: acceleration

Exploration

This “fusion” has already been explored many times by RTFKT for several months… In particular with the forge for the sweatshirt “RTFKT x Nike AR Hoodie” or through events like “An Arrow Through History” at the Gagosian Galleries in New York.

RTFKT x Nike AR Hoodie
“RTFKT x Nike AR Hoodie” (AR for Augmented Reality)

An Arrow Through History” was an exhibition of new works by artist Takashi Murakami in collaboration with RTFKT. Exhibition transformed into an immersive experience through AR. This can be activated inside but also outside the building. The border between the real and the virtual has therefore been broken:

  • first time by AR
  • a second by the possibility of visiting the exhibition from anywhere in the world directly via Oncyber.
Gagosian Takashi Murakami Exhibition
Takashi Murakami An Arrow through History, 976 Madison Ave installation view, 2022 Artworks © 2022 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved Courtesy Gagosian Photo: Rob McKeever

“Japanese culture originated on the Eurasian continent, and my concept was to go beyond that, into the metaverse, shooting a single arrow through art history. (…) When I work on a creative production, I make no distinction between digital and analogue. I always work in the context of contemporary art, and that context is whether I can participate in events that manage to trigger a cognitive revolution. »

Takashi Murakami, for Gagosian’s article about the exhibition

Other behemoths of the NFT world like BAYC have also tried the experiment with the organization of parties and private concerts.

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RTFKT: vision

Nevertheless RTFKT keeps a head start in this area. Domain which remains to this day the backbone as well as the spearhead of RTFKT. This can be summed up by the slogan often stated in the tweets of the team: “merge the worlds” (literally merging the worlds).

“In the future, we see RTFKT as the epicenter of all things luxury, streetwear and culture. The main way we plan to dominate the market is to support creators (small creators among others). »

Zaptio (Steven Vasilev), co-founder of RTFKTstudio for highsnobiety

RTFKT x Nike: Forge SZN1 (season 1)

So the company has taken its forge mechanism to another level. Offering here an entire collection of over 70 clothes, ranging from caps to shoes. Here, shoes are the centerpiece of the collection.

In Nike's iconic model (AF1 or Air Force 1) these limited edition sneakers feature Nike's Swoosh and RTFKT's Blade.
Zaptio Shoe Nike x RTFKT

This “Forge SZN1” is composed of 2 parts:

  • The first, the stage of mint (from 08/31/22 to 09/07/22): This was the time when CloneX regulators could buy the NFTs they liked.
  • The second, the stage of forge (from 07/09/22 to 14/09/22): minted NFTs can then be forged (for free), except sneakers which will be forgeable later.
    The sneakers are also “tryable” via AR filters on Snapchat.
The "muses" of the new collection were selected following a "hearing" within the community
RTFKT collection

As stated above these are limited edition items. Indeed, CloneX owners can only mint the NFTs corresponding to the DNA or the “Murakami Drip” attribute of their Clones (in 2 copies maximum for each type). In addition, a collection is open to all Clones, the “genesis” collection. It includes a T-shirt that each Clone can mint in 1 copy for free.

You will have understood it, it is the community who will decide the quantity of each item on the market and thus determine their rarity.

NFC (Near Field Communication) technology

All forgeable items except socks and caps have NFC tags. This allows owners to link physical objects to their NFT.

This technology will unlock new possibilities in terms ofinnovation both in the physical and digital world (access to exclusive events by scanning your sweet for example, verification of the authenticity of the object, history on the holders of it, etc.).

In view of the number of big luxury brands Looking at NFTs, we can anticipate the advent of a new branch in this industry. This will notably be able to allow creative initiatives such as Maison Maachi to flourish, thus putting the quality and uniqueness of a product in the foreground.

Publication of August 31, 2022 by Hermès attorney Michael Kondoudis who shared a trademark application with the United States Patent and Trademark Office
Announcement of Hermès trademark registration Source: Twitter

The artistic and digital know-how of RTFKT associated with the expertise and financial power of Nike, make it possible to foresee a possible exit from the niche of NFTs backed by physical objects. And thus to envisage a world physical (mix between physical and digital). This thesis is particularly supported by the imminent arrival of luxury multinationals in the field. Indeed, thanks to NFC technology, it will quickly seem undeniable to the general public that NFTs can constitute a real solution to the problems of the real world. And why not increase the value of a physical product?

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NFT: How RTFKT and Nike are shaping the future of Web 3.0 fashion


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