In the early afternoon, Sorare, the fantasy platform which allows you to buy and resell cards in the form of NFT (non-fungible tokens) formalized the arrival of Kylian Mbappé as a new investor.
The French international, who extended his off-season contract with PSG, also becomes the Sorare’s first “ambassador player”, symbolizing the entry of the player into the world of Web3.
As an investor, Mbappé notably joins Serena Willliams, Gerard Piqué and Rio Ferdinand.
“Kylian Mbappé is one of the most talented, famous and recognized athletes in modern sport. He is a true footballing icon and will undeniably be one of the most important figures in world football for years to come. And like Sorare, he has boundless ambition, he moves quickly on and off the pitch, he has a truly global reach and he is committed to bringing about positive change in the world.”said Nicolas Julia, CEO and co-founder of Sorarein a press release. “We are thrilled to have Kylian join Sorare on our journey to connect millions of sports fans around the world with their favorite athletes in innovative ways. »
In addition to the various business challenges, the partnership will also have a societal dimension. Sorare will indeed support Mbappé’s foundation, “Inspired By KM” (IBKM), to help underprivileged young people discover the opportunities offered by Web3 technology. ” Sorare will provide training, conferences, materials and a special diploma for the young people with whom IBKM works. It will also auction off a unique Mbappé digital card, with all proceeds going to the charity.”
“I wanted to partner with an ambitious global tech brand that would resonate with the young people whose dreams we support. »
“Off the pitch, the most important thing for me is to help young people – who may not have access to the type of opportunities that others may have – to achieve their dreams and their potential. And with new technologies offering such great opportunities, I wanted to partner with an ambitious global tech brand that would resonate with the young people whose dreams we support. Sorare was the perfect partner, and I was more than inspired by Nicolas and the team’s enthusiasm for football, the fans and building a better and more inclusive world. I can’t wait to get started and make a global impact with them as their first player ambassador.” adds Kylian Mbappé in a press release.
How the Sorare Fantasy Game Works
In Sorare, users, called Managers, create teams made up of 5 players : a goalkeeper, a defender, a midfielder, a striker and another outfield player.
Managers enter these teams into different tournaments, each with their own entry requirements such as the age of the players or the region in which their club plays.
Based on real-world player performance, all entered formations are ranked against each other in a final ranking. The higher a Manager’s position in a leaderboard, the better the prizes he earns.
The players have different rarities: each football player is represented by 1,000 so-called Limited cards, 100 so-called Rare cards, 10 so-called Super Rare cards and a Unique card. Managers compete to collect cards in Sorare’s market.
The app and game also allow users to resell their cards (NFT) at the market price. Some have been resold in recent months for several hundred thousand euros.
To take your first steps on the Sorare application, meet here
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NFT – Kylian Mbappé new investor and ambassador of Sorare (Fantasy) – SportBuzzBusiness.fr
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