Here is a technological intermediary which you could need. Want to design NFTs for your business, but don’t have any technical knowledge of NFTs? Don’t know how to write a line of code? Don’t panic, Gardenlab takes care of it. The startup creates from scratch the NFT you imagine and implements the utilities you want. Focus on this NFT B2B startup.
A young French NFT start-up from Station F
As we know, France is not to be outdone when it comes to the crypto ecosystem and especially NFTs. The latter are developing rapidly in France (like Sorare, Dogamí, CodeNekt, or even FanLivecards). Gardenlab, a French company created this year, responds to this call. A young and dynamic team composes it, made up for the moment of two developers and two commercial. After performing beta tests and services for individuals, gardenlab validated the robustness of its product and the attractiveness of its offer. Symbol of this success, the young shoot was selected to integrate the most famous incubator in France: Station F. Gardenlab is now attacking its target clientele: companies.
Positioning at the border between marketing agencies and blockchain developers
Companies are aware of the potential of NFTs for business (as have Hogan, Guerlain, Nike, and so many others). However, they often have neither the qualified staff nor the means to recruit these professionals to make their NFT project a reality. Gardenlab overcomes this problem. The tech startup positions itself between marketing agencies and blockchain developers and smart contracts. This space has little competition since most of the existing consulting agencies do not provide technological support. Gardenlab is a technology intermediary for corporate NFTs.
The technological designer creating the NFTs and their associated properties
Concretely, first, the marketing team or agency hired by a company develops a design representing the desired NFTs. Secondly, the company explains the uses it wants to give to its NFT. It can be a commission, reward or affiliate system or even a ticket function for an event. Gardenlab then takes care of all the technological aspects. They first develop the smart contracts that implement NFT functionality. Then, they register the NFTs corresponding to the design desired by the client company on the blockchain. The project can also be highlighted on the platform, which will give it a lot of visibility.
Primary market and secondary market
For Gardenlab, the idea is to create a primary market of services for artists and companies wishing to exploit Web 3.0. Pricing is done on a case-by-case basis based on demand. Their objective is therefore to offer their services to SMEs and ETIs before moving on to large contracts. Thus, initially, the NFTs desired by the company are registered on the blockchain by Gardenlab, which also adds functionalities to them by creating the smart contract associated. Secondly, they are launched on the launch pad (primary market) and purchased by users. The latter can then resell the NFTs on the marketplace (secondary market) or keep them to enjoy the benefits they provide.
The marketplace as a backdrop
Concretely, this marketplace is the support on which the functionalities of the NFT are established. For example, a company decides that 30% of each capital gain realized on the sale of its NFT on the secondary market will go directly to an NGO. Gardenlab programmed the smart contract so that with each sale of an NFT associated with it, a portion is directly transferred to the NGO’s portfolio, without going through a third party. On the marketplace Gardenlab, when this NFT is sold, the action then executes and the NGO receives a portion of the sale to their wallet. A commission of 2-2.5% is charged on all transactions by Gardenlab. This is a whole ecosystem that the young French start-up wants to establish.
To other horizons
But Gardenlab doesn’t want to stop there. For the moment the blockchain used is Polygon, but the company aspires to also use Solana or Ethereum. A flagship project is to focus on the ticketing market on chain through NFTs. This notion refers to the use of NFT as a ticket to access an event. This use, almost non-existent recently, is developing at an astounding speed this year and its potential is gigantic. Indeed, tickets in the form of NFTs make it possible to guarantee authenticity, security against theft and scams, traceability (in the event of second-hand resale) and post-event reward systems. Gardenlab would thus take care of the technological part for companies turning to a “tokenized” ticket office. Thus, for the founders, Gardenlab is a huge reservoir of possibilities, since the possible uses of NFTs for companies are extremely varied.
We recognize a technological revolution when we use it without knowing how it works. Car, computer, internet, mobile phone, etc. Today they are devices used by billions of people. And very few would be able to explain how these work. Yet this is how techniques evolve. Addressing an audience of novice companies wishing to take advantage of the properties of NFTs and providing them with all the tools is Gardenlab’s objective.
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Student passionate about entrepreneurship and fascinated by the technologies behind cryptos! And yes, I am convinced that the two are intimately linked: blockchain and NFTs are revolutionizing many sectors and presenting unprecedented opportunities.
We want to say thanks to the author of this write-up for this outstanding content
NFT: Not sure how to create one for your business? Gardenlab is here for you!
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