NFT: Prada launches an exclusive collection

It is an exclusive collection with the son of world famous artist Damien Hirst that the luxury brand Prada has announced. Prada’s collection is called Timecapsule NFT and debuted on June 2, 2022. It is an evolution of the previous Timecapsule collection launched in December 2019. This collection offered physical ready-to-wear items every first Thursday of the month. These were ultra-limited edition items on Prada’s website, available for just 24 hours. Each item came with a serial number and came in custom packaging.

A new collection project, but which will be in the form of NFT

The new collaborative project will launch with 100 gender-neutral shirts designed by artist Cassius Hirst, son of Damien Hirst. This time around, however, Prada will sell the physical items with an NFT GIF featuring the unique serial number of the corresponding physical item. This launch marks a new stage in the world of fashion. Indeed, there are countless luxury brands that are now launching into Web3.0. Brands like Hogan or Gucci have already launched into NFTs, especially for luxury shoes. These adventures gave birth to success stories like that of the RTFKT studio. Studio which has also been bought by Nike, which is also very present in Web3.0 and the sale of NFT.

A Prada NFT collection in collaboration with Cassius Hirst

The Prada Timecapsule drop was created in collaboration with Cassius Hirst, the artist’s son Damien Hirst. The collection offers an exclusive shirt in technical fabric, available in black and white and decorated with the motifs of Cassius Hirst’s mask and brain scanner, which symbolize unity and solidarity. Cassius Hirst has also collaborated for a collection of luxury shoes with Prada. This was not the Prada brand’s first attempt with NFTs. Indeed, the Italian luxury brand had launched an NFT project in partnership with Adidas on Polygon (MATIC).

A successful NFT sale for Prada

In 20 minutes, the sale was completed. The first drop was available 24 hours. Now all you have to do is wait until July 7 if you want to buy a new item from Prada.

The major luxury brands are all adopting NFTs. It is without appeal. Despite udoes not drop interest in NFTs, the market seems to be doing well. Indeed, the benefits of blockchain technology lend themselves completely to the game of online luxury sales. This activity combines entertainment, fashion and the possibility of reselling its NFT on platforms such as Opensea, to potentially amortize the purchase of a luxury item of clothing.

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Gregory Morat

Student passionate about entrepreneurship and fascinated by the technologies behind cryptos! Yes, I am convinced that the two are intimately linked: blockchain and NFTs are revolutionizing many sectors and presenting unprecedented opportunities.



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NFT: Prada launches an exclusive collection


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