Lately, NFTs or Non Fungible Tokens have been associated with digital collections, such as those of Bored Ape Yatch Club. But in reality, the technology can also have a practical use, beyond these virtual works of art.
For example, the French Arianee has developed a platform that allows brands to use NFTs in the context of customer relations. And obviously, the idea appeals to investors.
In a press release, the platform indeed announces a series A of 20 million euros led by the American investment company Tiger Global. Bpifrance, ISAI, Noia Capital and Cygni Labs are also renewing their support for Arianee by participating in this funding round, while they had already participated in the last one. And these are joined by other investors who enter the capital: Commerce Ventures, Motier Ventures and Pierre Denis, former CEO of Jimmy Choo.
“The structure of the investment, in shares and in $ARIA20 tokens, demonstrates the interest of international investors, from Bpifrance to Tiger Global, for open source and SaaS web3 solutions”rejoices Pierre-Nicolas Hurstel, CEO & co-founder of Arianee. “Web3 is taking the world by storm and we believe brands should take advantage of this revolution to take back control of their internet presence and data. »
But what does Arianee offer?
The platform allows brands to create NFTs and develop features around these tokens, which can then be distributed to the general public.
For example, a luxury brand can use these NFTs as a certificate of authenticity for products sold (via a digital duplicate of these products), which can increase customer confidence, but also facilitate resale. Another specific case: an NFT broadcast for Stade Toulousain for the club’s most loyal supporters, in collaboration with the company Horrea.
“The most obvious use case for tokenization is Digital Twin, where real-world assets (e.g., fashion items, luxury watches) are linked to their digital counterparts that have unique properties: proof of ownership and authenticity, resistant to any attempt at tampering, tracking the product throughout its life, even if it changes hands”explains the platform in a blog post.
NFTs can also give customers access to benefits, or access to VIP events, for example. Of course, a brand can also use technology to offer purely digital assets.
“The open source Arianee protocol is used in various industrial sectors by major brands such as Printemps, Breitling, Groupe Casino, Vacheron Constantin, Paris Fashion Week, Panerai, IWC”says Arianee.
Following the 2021 seed round, Arianee’s workforce has already tripled. And currently, it has about fifty customers and partners, including IBM and The Sandbox.
According to a press release, the funds raised through Series A will allow Arianee to expand internationally, in particular by recruiting more people and developing its presence in New York.
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NFT: the French Arianee announces a Series A of 20 million euros
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