NFTs constitute a new mode of communication for a brand that must be integrated into its service offer. At the level of business strategy, tokens can be used as an advertising medium to promote a product, especially in the metaverse.
Most luxury houses are enthusiastic about NFTs given the many benefits they offer. These tokens are actually stored on the blockchain. In fact, they turn out to be unique, untraceable and irreplaceable. Check out some of the brands that are launching collections of NFT.
Gap: the flagship clothing brand launches into NFT
Gap introduced its first NFT collection to raise awareness of its brand and iconic products to new and existing customers. The company presents a fun digital experience offering the unique opportunity to own a Gap hoodie limited edition collectible.
For this launch, Gap is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition. In order to respect its commitment to the planet, the company has chosen to rely on Tezos. It is actually an open source blockchain that helps create a customer experience.
Indeed, Tezos uses a more energy-efficient approach to securing its network. Because of this, it operates with minimal energy consumption and a low carbon footprint.
The various categories of NFT Gap
Gap’s digital collectibles will include four categories: Common, Rare, Epic, and One of a Kind. Common is sold for 2 tez (XTZ), while Rare and Epic are sold for 6 tez, 100 tez respectively. One of a Kind has been auctioned. Note that the conversion rates of this cryptocurrency in euros may vary according to fluctuations in market prices.
This fun experience encourages customers to collect sweatshirts digital artwork Gap hoodie at Common and Rare tiers. They will be able to have the opportunity to buy limited edition Epics from Brandon Sines and a Gap x Frank Ape hoodie from Sines.
With this first breakthrough, the brand plans to learn more about how its customers want to engage in a digital world, especially NFT. Other digital experiences will appear in the future, developed in partnership with cultural creators.
BAPE: The Japanese clothing brand tackles NFTs collections
Popular fashion brand BAPE (short for A Bathing Ape) is officially entering the metaverse, creating its very own (B)APETAVERSE NFT. This monkey king has adopted a more realistic digital design. It breaks with the usual pixel-art style that currently prevails in the market.
This collection includes 10,000 BAPE NFT at a premium price of 0.30 ETH. Each of them being uniquely and algorithmically generated for a unique expression and attitude. They will serve as keys to access exclusive content and real events organized by BAPE. The move is part of a broader industry move towards a metaverse space, which two other sports giants are already part of.
Each participant can buy ethereum and use it to create realistic 3D representations of monkeys called The King. It should be noted that the number of strikes is limited to 2 per person.
To get the BAPE roster, check the Events Update Channel in the BAPETAVERSE Discord. In addition, one must ensure that his wallet has the necessary ETH to cover the price of gasoline.
Lacoste: the French sportswear brand invests in the metaverse
At an event in the heart of Paris on March 12, 2022, French fashion house Lacoste and Minecraft unveiled their very first collection. Around 400 people gathered at Espot, a video game hotspot located on rue de Rivoli, to play and discover the Lacoste x Minecraft collection.
For over a decade, video game enthusiasts of all ages have been immersed in the multicolored landscape maps of Minecraft. Today, this unique universe finds itself immersed in a Lacoste collection that is in no way virtual. It is a 360° locker room for men, women and children, where the ready-to-wear and accessories are adorned with the pixelated graphics of Minecraft.
The iconic crocodile logo was also redesigned and pixelated by the Minecraft Creative Studio. This collection aims to build bridges between two totally different words and is an invitation to play.
As virtual as Minecraft can be, players can now wear a custom uniform by Lacoste while playing the famous video game. In particular, treasure hunts, crosswords, tennis are a simple, but captivating tool for generating income on the virtual island.
In this Minecraft universe, Lacoste’s crocodile has been adapted to the style of the year 2000. It thus becomes the lo-fi key word of the Croco island project. This little virtual paradise was created to provide a fun space for the gaming community.
Bugatti: the first car manufacturer to enter the NFT market
The black car has something special. Inspired by the now defunct fourth Bugatti Atlantic, this vehicle represents a unique masterpiece. In fact, the French manufacturer is back with great news.
The brand has announced a partnership with British luxury retailer Asprey to explore the world of NFTs (non-fungible tokens). The collaboration results in the creation of gold and silver sculptures and NFTs accompanying them for the La Voiture Noire hypercar.
The model has been handmade in 24k rose gold. Adorned with attention to detail, the design picks up a custom base that features the main colors of both companies. In fact, physical sculpts will have a different color base depending on the NFT hit.
The collector’s coin will come with an NFT linked by a QR code and a serial number. The same goes for the smaller silver models. The pieces will be available by invitation only. They will only exist in number of 261 pieces, which is a nod to the top speed of this unique sports car.
NIKE: the sports shoe giant bets on the NFT
Nike acquired RTFKT (Artifact), an NFT startup focused on collectibles. The goal of this acquisition is to help Nike increase its engagement with digital users. This great clothing brand is studying ways to develop the digital side of its business and to engage in emerging technologies such as NFTs.
Like other retail companies, the Nike company has suffered from supply chain delays. NFT sales could provide another revenue stream that avoids supply chain issues.
“This acquisition is a new step that accelerates Nike’s digital transformation. It serves athletes and creators at the intersection of sport, creativity, play and culture. »
In doing so, the company acquires a very talented team of designers with an authentic and connected brand. The plan calls for tapping into and growing its innovative and creative community to expand Nike’s digital footprint and capabilities.
Lentry of Nike into the Metaverse has a significant impact on the price of RTFKT NFT. In fact, the Clone X Mint are currently the second collection OpenSea the most traded with over 13,300 ETH in volume. The latter also plans to put several virtual buildings up for sale. Thus, the entire collection of products can be deployed on the various metaverse platforms.
Adidas: the sports brand shows its commitment to the metaverse
Adidas has unveiled its new collection, which will be a mix of digital and physical objects. This will be on sale as NFTs produced with collaborators such as Bored Ape Yacht Club.
Entitled Into the Metaverse, the collection includes virtual garments that shoppers can use on online platforms. Holders then benefit from a exclusive access to various Adidas Originals experiences and products. NFTs serve as a pass to virtual terrestrial experiences and free collaborative products.
Thus, owners can access virtual clothes for the blockchain-based gaming world. Physical products include a hoodie, tracksuit, and gmoney’s signature orange beanie. The brand also purchased a Bored Ape’s NFT named Indigo Hertz, showing its commitment to the Metaverse community.
it’s about the first collection of NFTs adidas mostly digital collectibles with proven authenticity. NFTs act as a blockchain-based certificate of ownership, allowing coins to be authenticated, purchased and collected.
Each NFT sells for 0.2 ETH, or around $800. By entering the metaverse, Adidas and streetwear enthusiasts have a new way to engage and deliver exclusives to their fan base.
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NFT: top of the big brands investing in virtual fashion
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