NFT: what are the initiatives in tourism? –


In recent months, several companies in the tourism sector have experimented with the use of NFTs in distribution and loyalty. Uses which are only in their infancy but which could be interesting to seduce the youngest generations of travelers in the future.

Last April, Air Europa, Spain’s third-largest airline, announced its partnership with technology company TravelX to create the world’s first series of NFT flight tickets. The airline sold a series of 10 NFTs. Each contained a ticket for a special flight to Miami on November 29, a digital work of art as well as entries for several events as part of the MIAM ART WEEK which takes place in December.

The interest of selling these tickets in NFT is to be able to leave the possibility to its purchaser to resell it, which is not possible with a classic ticket today. After a deadline, the ticket is issued and gives the possibility to the last purchaser to travel. A new practice that could lead to the emergence of a second-hand market for plane tickets.

“It will change the rules of distribution in tourism, which has not even evolved until now. We now have the opportunity to reinvent ourselves. We are convinced that this technology can represent a great step forward for tourism in order to improve the customer experience of passengers. We want to be part of it.” says Bernardo Botella, Air Europa Global Sales Director. The airline intends to continue this collaboration with TravelX in the long term in order to continue selling NFTs.

NFTs to provide access to benefits

Travala, an online travel agency based on the Ethereum blockchain, is experimenting with NFTs to build customer loyalty. The company has put up for sale 1,000 Travel Tigers, NFTs giving access to Smart Diamond status. In addition to taking advantage of 10% off prices, buyers can take advantage of exclusive deals on travel and plane tickets and enjoy invitations to events in real life as well as in the metaverse. With this sale of NFT, Travala wants to create a community around its platform by rewarding it.

This is also what chose to experiment with Travel Prime, the first tourism subscription platform. Presented at the IFTM Top Resa show, this new platform will allow users to save for their future trips. As they subscribe, offers will be offered to them at more advantageous prices thanks to the use of the blockchain and its principle of disintermediation.

For its launch, it will put on sale a series of 5,000 NFTs with rarity indices. Each acquirer will benefit from free subscription fees for life. “You have to put utility into NFTs and that’s what we’re trying to do in tourism,” said Michel Ruiz, CMO of Travel Prime during a video interview conducted by This community of first users may be consulted when changes are made to the service.

Institutional players are also interested in non-fungible tokens. The Dunkirk tourist office has signed a partnership with the young company WYTLAND in order to create a collection of NFTs intended for the youngest generations. Created by local artists, these NFTs are collectible pieces that grant exclusive advantages in the territory.

The acronym NFT comes from the English Non Fungible Token, non-fungible token in French. An NFT is unique and not interchangeable. It is a digital certificate written on the blockchain that authenticates a digital object (a digital copy of a work of art, a tweet, an image, an audio file, etc.). These NFTs can be bought and sold in cryptocurrency on marketplaces. When an NFT changes ownership, a new block of data is created and stored in a public ledger called a “distributed ledger”. Because this registry is stored on many computers, not just one, anyone with Internet access can find out who owns it.

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NFT: what are the initiatives in tourism? –

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